Results for Articles:
You’ve spent time crafting your corporate newsroom into a website where investors, reporters and consumers can find value. Are you ready to share it with audiences worldwide?
1/19/2017 6:00:00 AM
Preparing for reputational firestorms can be easier and more effective for communicators who heed data and draw relevant insights. Learn from these examples.
1/18/2017 2:59:00 PM
The airline said its program, which became mandatory for its executives last year, will now be implemented among its staff of 23,000. The company hopes it will protect its reputation.
1/18/2017 2:58:43 PM
Executives and others representing their organizations might be wary of sitting down with a journalist, but certain important steps to take—or avoid—will help things go smoothly.
1/18/2017 2:56:00 PM
Like the cobbler's unshod children, our messages about our messaging might be getting short shrift. 2017 should be the year we not only promote our organizations, but ourselves.
1/18/2017 2:48:00 PM
The circus’ chief said declining ticket sales and its decision to get rid of its elephants after public backlash made it ‘an unsustainable business for the company.’
1/18/2017 2:47:39 PM
More than 29 million vehicles have been recalled due to the faulty product, making it the largest in United States history. Recently, the company’s executives were criminally charged.
1/17/2017 2:49:40 PM
Hours after the PEOTUS lambasted pharma, one CEO countered the criticism on Twitter. Meanwhile, CVS and Cigna have taken action they contend will ease costly burdens for consumers.
1/17/2017 2:47:14 PM
The music-streaming service has been facing tough competition over the past year. Its chief said the layoffs were a ‘commitment to cost discipline.’
1/16/2017 2:52:17 PM
This week, readers were interested in a lawsuit alleging Chipotle used a photo without permission, how to reach generations on social media platforms, phrases smart people don't say and more.
1/16/2017 2:49:07 PM
The old advice of looking above your audience members’ heads must go, this speaking coach says. Here’s what to do instead.
1/16/2017 2:46:00 PM
Communicators call the ‘deeply provocative’ campaign a necessary tool to garner attention. The public is slamming the PR initiative, calling it ‘idiotic’ and crude. Does it go too far?
1/16/2017 2:45:30 PM
The automaker, desperately trying to repair its reputation, was ordered to pay $4.3 billion after pleading guilty to charges that included conspiracy to violate the Clean Air Act.
1/13/2017 2:54:00 PM
The president-elect has attacked several organizations in speeches and through tweets (most recently, CNN), causing brand managers to scramble for responses. Here’s how to mount a defense.
1/13/2017 2:53:02 PM
Live presentations are hotbeds of mind-numbing bad habits. Here's how to distinguish yourself from the humdrum herd and leave your audience clamoring for more.
1/13/2017 2:46:00 PM