Results for Articles:
Spring cleaning isn’t just for your household items. Here’s how PR pros can breathe life into stale pitching and press release tactics.
4/25/2017 4:00:00 PM
Some say the impact of the infographic is weakening and urge brand managers to look at other forms of content. Not so fast.
4/25/2017 1:52:00 PM
Media relations efforts aren’t always focused on securing a headline in The New York Times or Forbes. If you’re looking to go niche with a cuisine-oriented publication, follow these tips.
4/24/2017 1:51:00 PM
Though you should take care to avoid jargon in your pitches, press releases and other copy, you will probably encounter many of these business abbreviations.
4/24/2017 1:48:00 PM
As support for legalization grows, so do promotional, media relations and ‘influencer’ campaign opportunities. Communicators of all stripes can take a page from this playbook.
4/21/2017 1:52:00 PM
Visibility is just one factor; employees want real-time interaction with their leaders. Participation in workplace conversations—face to face, or via technology—can close that gap.
4/21/2017 1:51:00 PM
Many of the ways PR and marketing pros insert their companies into controversial conversations can backfire. Here’s how to walk the line successfully.
4/20/2017 1:52:00 PM
Being prepared for an online firestorm or PR disaster can mean the difference between a destroyed reputation or your organization’s ability to bounce back. Follow this advice.
4/19/2017 1:52:00 PM
Live-streaming content is an exciting new tool for marketers, but it’s far from perfect. Consider the cons—not just the pros—before jumping in with both feet.
4/18/2017 1:52:00 PM
You’re wondering: Should I put what kind of coffee I drink on my résumé? No. Just mention it in your cover letter.
4/18/2017 1:51:44 PM
More than a show about monsters, this popular Netflix series is filled with quips and gems of dialogue. Consider these—and suggest your own favorites.
4/17/2017 1:46:00 PM
After denying a relationship with his chief advisor and other illegal activities, Robert Bentley stepped down as governor and pleaded guilty to criminal charges. Here are the takeaways.
4/13/2017 1:52:00 PM
A recent survey revealed that a majority of public relations executives believe the industry as it is now will not describe their roles in the future. Many believe it’s moving to the marketing side.
4/13/2017 1:51:00 PM
Email is a powerful tool, but it can crush your chances at building relationships if you’re not careful. Check out these pet peeves from a PR pro.
4/12/2017 1:52:00 PM
Most pitches and press releases are doomed to obscurity—unless they include three essential hooks.
4/11/2017 1:52:58 PM