Results for Articles:
The hit TV series offers more than laughs to PR pros.
2/17/2017 5:00:00 PM
Confused about what communicators do, or how they can help you? These steps can set you straight and get an effective conversation going.
2/17/2017 2:59:00 PM
Don’t resort to using these constructions to support your arguments, because they can undermine your credibility.
2/16/2017 2:52:00 PM
Tech journalists have seen the good, the bad and the insufferably ugly in PR pitches. Here are three missteps they encounter again and again—and how you can avoid them.
2/15/2017 2:52:59 PM
By embodying traits from Dorothy, Blanche, Sophia and Rose, communicators can increase their networks and sharpen their industry skills.
2/13/2017 2:52:11 PM
These reasoning errors can weaken your arguments—and your credibility.
2/10/2017 2:52:00 PM
In honor of Valentine’s Day, check out these three simple ways to show your love for the journalists you pitch.
2/9/2017 2:52:00 PM
These common mistakes will destroy your relationships with reporters before you can even attempt to forge one. Avoid the following.
2/8/2017 2:51:19 PM
Leading journalists receive—and delete—dozens of pitches every day. Here’s how to ensure yours survive the newsroom gauntlet.
2/6/2017 2:51:00 PM
Are you an aficionado of literature? See if you know these famous openings.
2/3/2017 2:51:00 PM
The jobs and responsibilities of communicators in PR firms have changed drastically over the past decade. Here’s what’s different, along with how you can adapt.
2/2/2017 2:52:43 PM
This PR pro says corporate communicators are to blame for clickbait articles and false stories, because native advertising has changed the way readers look at articles. He also faults mainstream news outlets.
2/2/2017 2:51:00 PM
Consumers used to just watch the ads played during the big game, but more people are turning to social media and other platforms to discuss them. Here’s how you can take advantage of it.
1/30/2017 2:52:00 PM
Launching a tech company is hard work, as is building buzz about your new products and services. Good coverage can boost your brand, so follow these guidelines for savvy pitching.
1/27/2017 2:53:00 PM
Have you ever played the game that requires you to choose between two unsavory options? Here’s a version for communications pros.
1/26/2017 2:52:00 PM