Results for Articles:
These common mistakes will destroy your relationships with reporters before you can even attempt to forge one. Avoid the following.
2/8/2017 2:51:19 PM
The jobs and responsibilities of communicators in PR firms have changed drastically over the past decade. Here’s what’s different, along with how you can adapt.
2/2/2017 2:52:43 PM
Catch journalists’ eyes and grab media coverage with an interesting tale, instead pitching a list of product features that is likely compel them to hit ‘delete.’ Here’s how you can wow, not bore.
1/26/2017 2:51:06 PM
Follow this advice to eliminate these common blunders, which could be turning off your next potential employer, and instead make your CV sparkle.
1/25/2017 2:51:00 PM
Criticism, even when constructive, can be a hard pill to swallow. Here’s how you can make the most of it—and to know which comments to ignore.
1/24/2017 2:49:00 PM
Preparing for reputational firestorms can be easier and more effective for communicators who heed data and draw relevant insights. Learn from these examples.
1/20/2017 2:46:00 PM
Terrible pitching and offensive release behavior are almost as bad as gluttony, pride, wrath, lust and more. Save yourself from PR hell by avoiding these mistakes.
1/16/2017 2:48:13 PM
The love story about a jazz musician and an actress swept the Golden Globes, beguiling viewers with its music, dancing and characters’ chemistry. Here’s what communicators can take from it.
1/10/2017 2:51:42 PM
Measuring messaging is a challenge, no doubt. Here are the thrills of victory and the agonies of defeat from this year.
1/6/2017 2:52:36 PM
Considering joining the communications industry? If you meet these qualifications, consider what the field has to offer, because you might be a great fit.
1/6/2017 2:45:30 PM
This year, we published stories that remembered several late greats, shared media relations wisdom, gave us content marketing inspiration and more. We thank you for your readership throughout 2016.
12/22/2016 2:59:12 PM
The glamorous star’s spontaneous taste-test endorsement on ‘The Tonight Show’ helped put Golden State vintners on the map. A comms pro pays tribute to Gabor, who died Sunday.
12/20/2016 2:52:57 PM
Public relations is a challenging profession. Here are examples of how to turn a misstep into motivation.
12/16/2016 2:48:58 PM
The recent addition to the science-fiction series follows Rebel Alliance fighters as they look to thwart Imperial forces. Here’s what communicators can glean from the battle.
12/15/2016 2:49:46 PM
Looking for the perfect gift for your favorite PR pro who made the ‘nice’ list this year? These ideas can help.
12/13/2016 2:48:00 PM