3 lessons from McDonald’s vow of healthier kids’ fare
The fast-food chain says it will take steps to improve its dietary values in Happy Meals, reducing sugars and other caloric elements. The announcement has gotten a mixed response.
McDonald’s says it wants to get healthier.
On Thursday, it announced an initiative to make healthier meals available for children worldwide.
Today, we are announcing our new 2022 global #HappyMeal goals. Over the next several years, we’ll be focusing on nutrition criteria, simplifying ingredients, transparent nutrition information, recommended food groups and responsible marketing: https://t.co/zH5VYViyld pic.twitter.com/M4wIhDYXc3
— McDonald’s (@McDonaldsCorp) February 15, 2018
McDonald’s shared a blog post on Medium, co-authored by the head of its global nutrition initiative, Julia Braun, and Dr. Howell Weschler, CEO for Alliance for a Healthier Generation.
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