the largest privately held spirits company in the world, produces and
markets internationally recognized spirits and wines with a portfolio
comprising more than 200 brands and labels.
The company has taken a
leadership role in sustainability with substantial steps toward
minimizing environmental impact—recognizing the challenges of global
climate change and increasing water scarcity, for example.
Last year, Bacardi launched an ambitious sustainability campaign called “Good Spirited: Building a Sustainable Future”
reduce environmental impact in critical areas. The initiative engaged
internal and external audiences that included employees, trade partners,
and consumers, while raising awareness of sustainable business
Since 2006, Bacardi has reduced energy use by more than 25 percent and
water use by 54 percent. Some sustainable projects to date include using
wind power for Bacardi rum in Puerto Rico, repurposing water used to
clean barrels, mulching retired barrels for use in landscaping,
switching from fossil fuel to hydro energy for Martini vermouth
production in Italy, and transforming the historic Laverstoke Mill in
England to a green-certified distillery for Bombay Sapphire gin powered
using biomass and hydro-electrical energy sources. Bacardi secured vast
media coverage for its sustainability efforts while catalyzing employees
to adopt a more active environmental stance.
Bacardi won Ragan’s 2015 PR Daily
Award for Best Corporate Social
Responsibility for its adoption and promotion of sustainability best
practices. Kudos to contributing staff members Jessica Merz, Amy
Federman, and Veronica Nur Valdes, in communications, and Stuart
Lowthian and Julio Torruella, in operations.
Read about all the winning entries in the 2015
PR Daily Awards here.
For more information on all of the award programs, visit this page.