This decade hasn’t been a good one for news organizations—namely print newspapers. Readership is down across the board. But if you take a look at the country as a whole, some cities are consuming more of their hometown news than others.
Research outfit Scarborough
took a look at which cities are still getting their hands on local news—print and digital—and which cities are just downright uninformed.
2. (TIE) Albany, N.Y.
2. (TIE) Hartford/New Haven, CT
5. (TIE) Buffalo, N.Y., Honolulu, New York City, Toledo, OH
2. (TIE) Houston
2. (TIE) San Antonio
4. Las Vegas
5. Bakersfield, Calif.
[RELATED: Hear how top companies adapted to the digital PR industry changes at this August event.]
The numbers range from print newspaper readership around 51 percent (Pittsburgh) to 23 percent (Atlanta).
Scarborough also asked about readership of newspaper websites. The range wasn’t quite so big there. About 12 percent of respondents in Albany said they read a newspaper website daily, while 6 percent in Bakersfield do so.
(via Advertising Age