If it’s Friday, you should be seeing red—for heart health

Raising awareness about cardiac issues includes, in large part, targeting the message to women. Here’s a look at how companies and nonprofits are spreading the word.

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Today, on National Wear Red Day and throughout February, the American Heart Association’s Go Red for Women campaign will focus on heart disease and the strategies for preventing it in women.

In January, Nancy Brown of the American Heart Association and Ariana Huffington had lunch with a group of women. The conversation centered on heart health:

Woman’s Day has been positioned to align with the annual Live Longer & Stronger Challenge. They’ve partnered with Mayo Clinic and a nutrition expert to help women become more active, lose weight and improve their heart health.

Past and current participants are featured in a video (below) explaining their reasons for accepting the challenge. One woman decided it was time for a change when she learned she was pre-diabetic. Years ago another female participant, with no family or medical history of heart disease, suffered a heart attack that doctors are still at a loss to explain.

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