Infographic: Tips to boost your email open rate
Writing shorter subject lines and sending fewer missives are just the beginning.
Gmail simply tells me I have 99+, but I probably have well over 300.
The subject lines feature dozens of tactics that marketers think will get me to open their emails: emojis, exclamation points, “SALE” (in all caps) and clever wordplay. One subject line simply says, “You need this.”
Everyone has their motives for deciding whether to open emails: They love a certain brand more than others, they find value in certain organizations’ missives, or they’re shopping for something in particular. How, then, can you persuade as many people as possible to read your messages?
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