Should PR pros participate in interviews?

One of our clients recently suggested a terrific idea for a blog post.

In his role as a PR pro, he often sets up interviews for his subject matter experts. His protocol is to be on the call to listen in on the interview (reporters know he’s on the line). His presence helps him keep his experts on point, allows him to fulfill reporter requests for follow-up items, and gives him a sense of which coworkers need a media training refresher.

During the interview, when he thinks it might be useful, he answers the occasional question or adds to something his colleague said. But he’s also aware that jumping in too much during the call can make some reporters bristle. [Download the Marketer’s Guide to Digital Giveaways, Promotions, and Rewards.]