Judging by the recent press surrounding the company, it would appear that Uber’s approach to public relations is to see how much bad press it can possibly
There was the LA Weekly incident earlier this week, where Uber
tried to dupe the publication. That came on the heels of its “free rides from ‘hot chicks’”
Before that, Uber was accused of ordering
rides from its competitor, Lyft, and then canceling them. Uber has also tried to poach Lyft drivers. The list goes on.
Now, it’s getting even more absurd. Uber CEO Travis Kalanick admitted to essentially trying to sabotage Lyft’s funding.
Kara Swisher reported in Vanity Fair
that Kalanick told her the following:
“We knew that Lyft was going to raise a ton of money,” says Kalanick. “And we are going [to their investors], ‘Just so you know, we’re going to be
fund-raising after this, so before you decide whether you want to invest in them, just make sure you know that we are going to be fund-raising immediately
after.’” It’s part of what seems to be an unabashed effort to kneecap Lyft.
Besides the negative PR Uber is personally creating for the brand, the company made headlines again when Lyft filed a lawsuit against former COO Travis VanderZanden, who now
is the VP of international growth at Uber.
Lyft accused VanderZanden of breaching his confidentiality agreement by downloading several non-public company documents to his personal Dropbox account.
The documents included financial forecasts, product plans, and growth data.
Am I wrong in assuming their PR strategy is not only to take out their competitors, but also to collect as much bad press as possible? They don’t exactly seem to care (or apologize) when these things hit
[RELATED: Learn to create strategies that will break through media noise and reach your audience at our Dallas event.]