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3/21/2017 1:46:00 PM
The technology helps politicians and newscasters speak fluidly to the audience without repeatedly looking down at a prepared text, but it's not as simple as just reading a screen.
2/8/2017 2:47:00 PM
The president and his reps offered ‘alternative facts' to the widely reported meager inauguration attendance figures. The administration’s next moves evoked an even bigger uproar.
1/25/2017 2:45:39 PM
Criticism, even when constructive, can be a hard pill to swallow. Here’s how you can make the most of it—and to know which comments to ignore.
1/24/2017 2:49:00 PM
Preparing for reputational firestorms can be easier and more effective for communicators who heed data and draw relevant insights. Learn from these examples.
1/20/2017 2:46:00 PM
Executives and others representing their organizations might be wary of sitting down with a journalist, but certain important steps to take—or avoid—will help things go smoothly.
1/20/2017 2:44:00 PM
More than 29 million vehicles have been recalled due to the faulty product, making it the largest in United States history. Recently, the company’s executives were criminally charged.
1/17/2017 2:49:40 PM
The old advice of looking above your audience members’ heads must go, this speaking coach says. Here’s what to do instead.
1/16/2017 2:46:00 PM
Communicators call the ‘deeply provocative’ campaign a necessary tool to garner attention. The public is slamming the PR initiative, calling it ‘idiotic’ and crude. Does it go too far?
1/16/2017 2:45:30 PM
The automaker, desperately trying to repair its reputation, was ordered to pay $4.3 billion after pleading guilty to charges that included conspiracy to violate the Clean Air Act.
1/13/2017 2:54:00 PM
The president-elect has attacked several organizations in speeches and through tweets (most recently, CNN), causing brand managers to scramble for responses. Here’s how to mount a defense.
1/13/2017 2:53:02 PM
Restoring a damaged brand takes a huge amount of work. You’re better off heading off unwise decisions at every staff level. Here’s how to avoid devastating blunders.
1/4/2017 2:49:27 PM
Several were criticized for their remarks, whether censure or praise, about the late Cuban president, as others tried to strike a neutral tone.
11/29/2016 2:47:59 PM
The airline has been struggling to become profitable against competition and after two fatal crashes affected its reputation. The decision surprised many.
11/23/2016 2:48:01 PM
The company’s chief said the move was ‘the biggest reform package in the history of [its] brand.’ The layoffs are part of a focus on new technologies and products.
11/21/2016 2:45:33 PM