Results for Articles:
Preparing for reputational firestorms can be easier and more effective for communicators who heed data and draw relevant insights. Learn from these examples.
1/20/2017 2:46:00 PM
Executives and others representing their organizations might be wary of sitting down with a journalist, but certain important steps to take—or avoid—will help things go smoothly.
1/20/2017 2:44:00 PM
More than 29 million vehicles have been recalled due to the faulty product, making it the largest in United States history. Recently, the company’s executives were criminally charged.
1/17/2017 2:49:40 PM
The old advice of looking above your audience members’ heads must go, this speaking coach says. Here’s what to do instead.
1/16/2017 2:46:00 PM
Communicators call the ‘deeply provocative’ campaign a necessary tool to garner attention. The public is slamming the PR initiative, calling it ‘idiotic’ and crude. Does it go too far?
1/16/2017 2:45:30 PM
The automaker, desperately trying to repair its reputation, was ordered to pay $4.3 billion after pleading guilty to charges that included conspiracy to violate the Clean Air Act.
1/13/2017 2:54:00 PM
The president-elect has attacked several organizations in speeches and through tweets (most recently, CNN), causing brand managers to scramble for responses. Here’s how to mount a defense.
1/13/2017 2:53:02 PM
Restoring a damaged brand takes a huge amount of work. You’re better off heading off unwise decisions at every staff level. Here’s how to avoid devastating blunders.
1/4/2017 2:49:27 PM
Several were criticized for their remarks, whether censure or praise, about the late Cuban president, as others tried to strike a neutral tone.
11/29/2016 2:47:59 PM
The airline has been struggling to become profitable against competition and after two fatal crashes affected its reputation. The decision surprised many.
11/23/2016 2:48:01 PM
The company’s chief said the move was ‘the biggest reform package in the history of [its] brand.’ The layoffs are part of a focus on new technologies and products.
11/21/2016 2:45:33 PM
The second-longest-serving U.S. attorney general has lost her battle with Parkinson’s, but her words continue to motivate and inspire.
11/8/2016 2:48:58 PM
The news channel said it was ‘completely uncomfortable’ learning that Donna Brazile, a contributor at the time, might have leaked primary questions to nominee Hillary Clinton.
11/2/2016 1:48:23 PM
As a buyout looks unlikely, the micro-blogging platform is reportedly planning to cut jobs, but it’s not the only organization giving employees bad news.
10/26/2016 1:47:19 PM
The company has halted production of its smartphone—and the device’s replacement—both of which have been known to catch fire. Can Samsung repair its image?
10/12/2016 1:47:39 PM