Results for Articles:
Preparing for reputational firestorms can be easier and more effective for communicators who heed data and draw relevant insights. Learn from these examples.
1/20/2017 2:46:00 PM
If you find yourself constantly zoning out when others speak to you or thinking about what you’re going to say next, there are ways to improve. Consider these strategies.
1/16/2017 2:51:03 PM
Terrible pitching and offensive release behavior are almost as bad as gluttony, pride, wrath, lust and more. Save yourself from PR hell by avoiding these mistakes.
1/16/2017 2:48:13 PM
The president-elect has attacked several organizations in speeches and through tweets (most recently, CNN), causing brand managers to scramble for responses. Here’s how to mount a defense.
1/13/2017 2:53:02 PM
The technology is gaining momentum, as marketing pros look to offer better customer service online and cut through the noise of a bombardment of messages across platforms.
1/13/2017 2:45:19 PM
For many, Twitter is a medium solely for posting ideas and content. For PR pros, it can be a great use of your time when building rapport with journalists. Follow these guidelines when looking to connect.
1/11/2017 2:51:27 PM
The love story about a jazz musician and an actress swept the Golden Globes, beguiling viewers with its music, dancing and characters’ chemistry. Here’s what communicators can take from it.
1/10/2017 2:51:42 PM
If you feel like you’re going nowhere fast with your attempts at setting meetings and phone calls with your clients, these tips can help you turn it around.
1/9/2017 2:51:15 PM
Measuring messaging is a challenge, no doubt. Here are the thrills of victory and the agonies of defeat from this year.
1/6/2017 2:52:36 PM
Considering joining the communications industry? If you meet these qualifications, consider what the field has to offer, because you might be a great fit.
1/6/2017 2:45:30 PM
If used properly, the social network can be a trove of career opportunities. Here’s how you can spruce up your profile and make the most of the platform.
1/5/2017 2:46:55 PM
This year, we published stories that remembered several late greats, shared media relations wisdom, gave us content marketing inspiration and more. We thank you for your readership throughout 2016.
12/22/2016 2:59:12 PM
The glamorous star’s spontaneous taste-test endorsement on ‘The Tonight Show’ helped put Golden State vintners on the map. A comms pro pays tribute to Gabor, who died Sunday.
12/20/2016 2:52:57 PM
Public relations is a challenging profession. Here are examples of how to turn a misstep into motivation.
12/16/2016 2:48:58 PM
The recent addition to the science-fiction series follows Rebel Alliance fighters as they look to thwart Imperial forces. Here’s what communicators can glean from the battle.
12/15/2016 2:49:46 PM