6 fast ways to boost your PR prowess
Although the duties of a PR pro might vary from client to client, some tasks never change.To make your routine more efficient consider these tips.
How do you eat an elephant? One bite at a time.
We who build startups—not pachyderms—know that the keys to success are persistence and consistency. Yet, too many owners become frustrated because their businesses aren’t winning the press and social media mentions they deserve.
Related: 5 Pro Tips for a Successful Do-It-Yourself Public Relations Campaign
What to do? Here are six practical ways to improve upon your PR prowess in less than an hour a day.
1. Gather testimonials.
Every marketer knows that testimonials can benefit marketing campaigns. Did you know, though, that they can also help boost the impact and odds of success for your public relations outreach?
Think about the typical stories you read in newspapers that profile a company. With few exceptions, they include quotes from customers. The reason is obvious: Without testimonials, it’s just your word. Editors and readers know that talk is cheap and that having others vouch for you adds credibility. Gathering testimonials won’t be hard, but it will require persistence.
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