6 tips for attracting the best PR agency staff

To build a great PR agency, you must have great employees. As with any creative services business, a public relations or content marketing company is only as good as its talent. Here are the ways that agencies can bring in the best.

1. Cultivate a strong sense of identity and culture. The most attractive companies are those that know who they are and what they stand for. By the same token, a strong team creates a strong culture. Diversity within team members is important, but a common purpose and passion is what makes a stellar newcomer want to join.

2. Provide concrete opportunities for growth. Everyone has his or her own career vision, and the most ambitious seek support and flexibility to achieve it. Acknowledge candidates’ strong points and areas of desired expertise, and offer a position that is two parts designed for individual strengths, along with one part challenging to foster development. For example, if a candidate comes from a strong consumer PR background, it’s wise to focus on consumer accounts but with some business-to-business and social media responsibilities included. Tailoring each staffer’s position to a personalized track may seem time-consuming, but the employee’s drive and loyalty to your company will pay off.