McDonald’s seems all too intent on proving to people that the meat it uses in its fast food is actually, in fact, real meat.
Never mind the fact that it is only succeeding in reminding people that the meat is worth questioning in the first place.
Earlier this year, McDonald’s launched a campaign titled “Our Food, Your Questions.” It gave everyday people the opportunity to ask some very real and
pointed questions of the Big Mac makers, like: “What’s in a Chicken McNugget?”
The second part of this campaign actually seeks out the answer. If you were on the fence on whether or not to ever put one of those vile things in your
mouth, a jaunt around the factory will probably seal the deal for you, one way or another.
McDonald’s tweeted about the video, and it would seem that the general public still isn’t buying its story:
Personal biases against fast food aside, I’m torn on this campaign. On one hand, you have to applaud the company’s attempt at transparency and to take on
the toughest questions around the brand. With its declining sales (the steepest in more than 14 years) and falling stock prices, what other option does McDonald’s have at this point?
On the other hand, there’s a reason why we’ve never seen the McNugget factory before. Even without the pink slime, it’s still gross.
What do you think of McDonald’s campaign to be more transparent?
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