7 truths about a career in communications
We asked you to give us peek into a day in your life using a GIF, and you delivered. Here are several top takeaways from industry pros.
We asked you to give us peek into a day in your life using a GIF, and you delivered. Here are several top takeaways from industry pros.
Here are the tools and tactics PR pros should master as the industry adapts to an ever-increasingly virtual world.
Also: Twitter beefs up its Lists feature for Android, BB&B taps Walgreens exec, key stats on podcasting, Ragan’s 2020 Salary & Workplace Culture Survey, and more.
With all the changes in the last decade—from the rapid rise of social media to the slow demise of local newspapers—how can PR pros make their case for bigger budgets?
Every year there is a new batch of stories about organizations that misstep, in small and large ways. How can PR pros be better prepared?
Were scant days away from a nascent decade, and key voices have salient insights to offer. What’s ahead for storytelling, the ‘trust gap’ and the vexing matter of ROI measurement?
Also: Marketers puzzle over which tactics yield peak ROI, Hostess debuts Twinkies cereal, and a solo PR practitioner shares a peek behind the curtain.
Given that the average person changes jobs a dozen times, you’re probably poised for a career move—whether you know it or not. These tips will get you primed for that next plum position.
Non-text content is surging in popularity, but that doesn’t preclude you from extracting key nuggets for blog posts, nor even cross-pollinating your audio and visual projects.
Recent surveys suggest that paid, shared and owned media are rising in importance and impact, leaving earned media behind.
The PR communicator is uniquely skilled in creating the content and strategy businesses need in the digital media ecosystem. Here’s how they can show their value.
Are your clients and contacts taking off for the summer? Here’s what PR pros can do with the downtime in slower summer months.
Thinking of striking out on your own? Make sure you’ve checked these essential boxes before embarking on a solo PR career.
Industry insiders already have work to do to counter negative views of the PR field. Avoid these sayings to keep from reinforcing negative PR stereotypes.
These valuable social media users might be avoiding your best efforts to measure campaigns. Here’s why you shouldn’t ignore them in your online strategy.