Also: California recall highlights COVID-19 and vaccination topics, Whirlpool offers $1,000 bonus to vaccinated workers, Litecoin creator apologizes for spreading misinformation, and more.
The American Heart Association shifted to a remote strategy for its livestream video series, Innovation @Heart. That and other approaches led its response to the pandemic.
Also: Budweiser buys free beer for July 4, NYC tells residents to power down during heatwave, and Miami Beach cancels fireworks.
Also: New York Times sees record subscription growth, NASA celebrates Asian American Pacific Islander Heritage Month, Twitter changes image sizes, and more.
Start early, seek a strong news media hook, and give publishers plenty of lead time.
Also: Amazon announces Climate Pledge Arena, Chuck E. Cheese parent files for bankruptcy, the COVID-19 messages that resonate with consumers, and more.
The global pandemic has exacerbated and accelerated changes in the media landscape. To be successful media relations pros, PR practitioners must show unprecedented fidelity to a good story.
Also: Disney+ releases ‘Hamilton’ more than 15 months early, results from our ‘Future of the PR Pro’ survey, Burger King showcases safety procedures, and more.
You don’t need fancy equipment or a red-carpet extravaganza to capture compelling content. Just make a plan, trust and empower your team—and bring an iPhone.
Take a page from Con Edison’s playbook: When disaster strikes, have your folks on scene to record video and interviews so consumers get the full picture of your staff’s remedial efforts.
By upgrading your newsroom and supporting a brand journalism effort, you can improve your own messaging—and even interest more news outlets.
When trying to boost your brand at trade shows or other events, it is essential to lean on influencers to maximize your ROI. Here’s how.
Many organizations are sharing ways people can help others who might contemplate taking their lives. Others have asked reporters to help stop it from spreading.
A postmortem is a wise idea, but why rely on hindsight alone? Try these real-time approaches to ensure that every effort surpasses its predecessor.
What started as a sustainability blog has become a platform that tells stories, provides fodder for pitches and highlights news media coverage.
