AI can scale your social media. But it can also scale your mistakes.
Brands that succeed treat AI as a sidekick, not a substitute.
Brands that succeed treat AI as a sidekick, not a substitute.
What 4 billion internal emails reveal about capturing employee attention in the inbox.
Plus: Can you tell the difference between real and AI-generated voices?; Treasury Secretary Bessent tight-lipped on potential TikTok deal.
Clickbait that withholds facts or provokes emotions has different results on audiences.
Plus: American Eagle says Sweeny was ‘all in’ on jeans campaign; WeWork rebrands to rebuild trust.
It’s been a wild year — and we’re only halfway done.
Gaining support through messaging, visibility and consistency.
Plus, the value of having comms in the room at the beginning of your advertising campaign.
Plus: Subscribers shell out big bucks for Substacks; government and airlines try to reassure about Newark Airport’s safety.
Tips for internal and external communicators.
No social platform is safe this year.
These tips will help you create content that people want and increase its chances of showing up in search results.
ChatGPT, Copilot, Gemini and Claude face off in an epic battle. Who wins?
Prep to keep the speaker conversational but prepared for curveballs.
Use these messages instead.