Beyond sharing your special campaign’s metrics, point up its personal impact—ideally with the help of a big-name influencer. After all, a nod from Barbra Streisand wouldn’t hurt, would it?
Common tenets about measurement, ‘bridging’ tactics, and never ever going ‘off the record’ might not offer the best guidance for today’s communicators. Here’s a fresh perspective.
Is your social marketing spinning its wheels? The real trouble may be in your attitude or the attitude of your organization to a full social commitment. Here are warning signs.
To mark International Women’s Day, this communicator says gender expectations can affect career opportunities. Here’s how to propel yourself along your path.
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Want to entice twenty-something consumers? Don’t wait by the phone. Younger audiences are choosing to interact with brand managers via myriad online channels. Here’s how to adapt.
A representative from the social media platform confirmed the change, but the company has otherwise stayed silent. Some users think the move is paving the way for Twitter ads.
Facebook announced changes to its algorithm, which would boost the reach of posts that users spend the most time viewing, including ‘Instant Articles.’
Plus: A Polish CEO has apologized for hat-snatching at U.S. Open; Vogue appoints former social editor as head of editorial.
The steps to building a bridge.
Eric Newcomer, former reporter for Bloomberg and tech industry insider, shares how media relations must adapt in the current landscape of the ‘techlash.’
Also: Blue Apron and Disney+ provide socially-distanced ‘dinner and a movie,’ GroupM forecasts e-commerce success in 2021, holiday gifts for communicators, and more.
Consumers and employees alike prefer organizations whose missions reflect their own values. Here’s how well-publicized benevolence can engender loyalty internally and externally.
The good work your company does can do wonders for your reputation—but only if your share the story in the right way.
The pizza chain said it ‘can’t stand by and let your cheese slide to one side, your toppings get un-topped, or your boxes get flipped.’ It’s calling the PR stunt ‘Paving for Pizza.’
