PRCallie Krosin
What PR pros can learn from OverDrive’s collaboration with the Lakers
CMO Jennifer Leitman discusses connecting with new audiences and value-driven marketing.
Search Results (sponsorship opportunity)
PRCasey Weldon
Navigating Pride in a polarized world
New research offers PR strategies for brands looking to sustain credible Pride messaging.
BrandingMike Prokopeak
Building brand at the Olympics
Big events offer brand-building benefits alongside the opportunity to engage employees in sponsorship activation.
Social MediaCasey Weldon
NIL rules give brands new Olympics approach
College athletes expected to have major influence on Paris Games.
PRKennyatta Collins
When PR stunts go wrong — or very right
Carrying out a successful PR stunt is one of the trickiest feats in the biz. But it can pay off.
Social MediaAllison Carter
New social media features and updates to know this week
Big moves from LinkedIn and TikTok.
A Day in the LifeIsis Simpson-Mersha
6 questions with: Levergy’s Melissa Daniels
Melissa Daniels shares how the best advice she’s received has helped her to embrace challenges as opportunities for growth.
Ragan Insider PR Daily Staff
Ragan Communications announces theme for Communications Week 2022
Communicators from OKCupid, Forbes, IBM, and PayPal join the growing agenda.
Ragan Insider Evan Brandoff
How to drive brand loyalty through community-based marketing
Start in your customers’ backyard. Literally.
Ragan Insider Allison Carter
What prominent LGBTQ+ PR pros say about reaching the community in Pride and beyond
Avoid rainbow washing, celebrate intersectionality and more.
Ragan Insider Ragan Staff
PR Daily honors the 2022 Social Media & Digital Awards winners. See the full list.
Ragan celebrated the digital and social media champions during an awards luncheon at New York’s storied Yale Club.
Ragan Insider Emma Atkinson
Brands cash in on March Madness NIL deals, customers bash Netflix’s efforts to prevent account sharing and why PR pros should value Twitter ‘lurkers’
Also: Grape-Nuts marks Women’s History Month by financially supporting female explorers.
Ragan Insider Taryn Finley
The toddler parenting hack every risk-averse marketer should know
Here’s how to reframe concerns over change and uncertainty to highlight the opportunity as well as the danger.
Ragan Insider Justin Joffe
Netflix CEO admits errors ahead of walkout, TikTok users trust celebrity content less, and Wendy’s introduces recyclable cups
Also: Beaches Resorts searches for TikTok “granfluencer,” Twitter launches inclusive marketing program, AMC Theatres adds permanent captions for accessibility, and more.
Ragan Insider Justin Joffe
Frito-Lay settles new union contract, SEO tips for communicators, and big tobacco supports phased cigarette ban
Also: Olympic skateboard sponsors educate audiences, Pinterest explains DE&I strategy and Tesla Energy’s social listening approach relies on customer complaints.
