Ragan Insider Ted Kitterman
Avoid these mistakes for more accurate survey questions
Use these best practices for polling to better measure the effectiveness of your messaging.
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Corporate Social ResponsibilityTed Kitterman
This perception gap threatens your sustainability message, report says
CEOs are much more bullish on hitting climate targets than their senior management teams.
Daily ScoopEmma Atkinson
Lack of transparency mars Musk’s Twitter takeover, top marketing KPIs and Meta launches storefront to sell VR tech
Also: Earned media advice on Twitter and the success of NPR’s Planet Money videos.
The Consultant is InRebecca Shaffer
4 ways to strengthen your manager communication efforts
How can you be sure that your managers’ primary channels for reaching employees are getting enough attention?
Ragan Insider Emma Atkinson
Those tasked with upskilling your workforce are burning out
Here’s how comms pros can support their L&D colleagues.
Daily ScoopEmma Atkinson
Honda and GM tout electric vehicle partnership, Coca-Cola’s new flavor teased in the metaverse and journos prefer morning pitches
Also: Jägermeister partners with Stonewall Inn nonprofit to create LGBTQ+ safe spaces in the U.S.
PR IndustryNate West
4 ways comms can take the wheel on climate
PR pros are positioned to make informed and meaningful environmental gains.
Daily ScoopEmma Atkinson
Poor employee survey creates PR headache for Google, Uber and Lyft explain fuel surcharges and digital promos create fatigue
Also: A look at Disney CEO Bob Chapek’s extended apology and Starbucks partners with Volvo on electric vehicle charging stations.
WellnessKacey Larsen
Workers say they want voluntary benefits—but often fail to take advantage
A new survey finds nearly three-quarters of employees want to work for organizations that offer benefits covering critical illness, hospital indemnity and more—but less than half of those with the option enroll.
ResearchHolly Ober
What research reveals about optimal survey length, questions and strategy
The data offers prescient takeaways for communicators keen on gleaning better, more substantive feedback from employees and key stakeholders.
Lessons in LeadershipRon DeFeo
The importance of setting expectations for your team
The CCO for American Airlines shares lessons learned about how to set your team up for success as a comms leader.
Daily ScoopJustin Joffe
CNN president resigns over undisclosed relationship, journalists plan to attend more in-person events and Southwest CEO talks employee experience
Also: White Castle sponsors USA Luge Team, Washington’s new NFL team name faces ridicule and more.
IPR REPORTAnetra Henry
3 takeaways from industry research on the ‘Great Resignation’
Here’s how the numbers say you can work to keep essential team members happy and engaged.
PR IndustryJohna Burke
What PR pros should learn from the courage of whistleblowers
AMEC’s Johna Burke analyzes the comms lessons from the book ‘A Sacred Duty’, a look at one PR pro’s efforts to fight government corruption and a public smear campaign.
Daily ScoopJustin Joffe
4 attorneys general sue Google over user privacy, addressing trust crisis for your audience, and Unilever announces layoffs
Also: Planters returns to Super Bowl, Merrill Lynch fires advisor who was filmed verbally attacking teens, and more.
