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5 essentials for crafting your thought leadership strategy

The power of knowing stuff.

Media Relations | Amanda Coffee

See what makes this journalist tick.

THE SCOOP | Allison Carter

Plus: LA Times owner continues to get political; Applebee’s parlays ‘Date Night Pass’ into media relations gold.

PR | Allison Carter

A rise in disinformation, a rocky year for layoffs and more.

THE SCOOP | Casey Weldon

Plus: Amazon, Facebook make $1 million gifts to Trump inauguration; YouTube shows sympathy to streaming customers after latest price hike.

PR Industry | Casey Weldon

The future PR landscape may include more integration, fewer boutique brands and a fight for fewer dollars.

THE SCOOP | Allison Carter

Plus: TikTok faces major setback in U.S.; Eras tour ends, leaving a cultural void.

Daily Scoop | Casey Weldon

Also: Starbucks faces hard sell on RTO policy; Prime could become boycott topic after Washington Post endorsement snub.

Media Relations | Gina Preoteasa

These moments hold great opportunity — but take a lot of planning.

BY THE NUMBERS | Allison Carter

Paywalls can be a boon for news outlets and a pain for PR pros — but what does the general public think?

What you need to know about the latest research and developments on AI risk and regulation.

Executive Communication | Erin A. Hennessy and Kristine Maloney

Participation and visibility are not enough; leaders must strive for deeper, strategic contributions that drive real change.

THE SCOOP | Allison Carter

Plus: Barclays pulls out of U.K. music festivals after protests; surgeon general seeks warning label for social media.

Another busy week of AI news brings fresh technological developments alongside new risks and advancing talks of federal regulation.