How communicators use podcasts to have conversations about thought leadership
Nicole Christie, senior writer and producer at Microsoft, weighs in on the trend of corporate thought leadership podcasts ahead of Ragan’s Social Media Conference.
Nicole Christie, senior writer and producer at Microsoft, weighs in on the trend of corporate thought leadership podcasts ahead of Ragan’s Social Media Conference.
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The comms leader spoke about learning to use the language of business to solidify the increased role comms pros have taken during the past year of crisis on the Business Communicators Podcast.
The list of honorees includes leaders in the profession who are working to build bridges and support communities, mentor young pros and champion DE&I, as well as facilitate innovation and trust.
Building your audience with your audio platform requires deep knowledge of target demographics and a generous helping of patience.
Congratulations to this year’s impressive finalists!
If you’ve been indifferent about the audio content trend—or perhaps daunted by the tech or time involved in a launch—don’t fret. Follow this expert guidance to get started.
Even though there are fewer commuters downloading their favorite shows, listenership to the digital audio format is up.
Whether your target demo is internal employees or external consumers, there are a few important steps you shouldn’t ignore.
With exploding audience numbers, the digital audio format offers big upsides for organizations looking for an earned media hit.
And communicators are doing a lot more of it, too.
The Robert Wood Johnson Foundation created an engagement program to help address the everyday lives of nurses and help tell their stories. At its heart is a podcast featuring real stories from the front lines.
Whooshkaa CMO Noor Hammad shares how the popular digital audio format can be used to engage remote employees and make important messages stick.
Mind these tips to track the progress and ROI of your audio program.
The format has grown even more popular despite fewer commuters during WFH. Here’s how communicators can make the most of it.