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Ragan Insider | Stephanie Richards

Don’t just tell your company’s story; give customers their own story

People are far more likely to spread the word about your organization when they have a story to tell.

Ragan Insider | Lou Hoffman

Can you measure storytelling in your media relations?

The short answer is yes. It just takes a little creative thought to figure out what to measure.

Ragan Insider | Kevin Allen

Pantene ad tells women not to apologize

Parent company Procter & Gamble is hailing the ad as highly progressive in regard to gender norms, but critics say the spot isn’t perfect.

Ragan Insider | Kevin Allen

Forbes’ ‘PR quiz’ tests media intelligence

The 17-question quiz includes asking takers to identify the homes of TV networks, knowing your stuff about ‘House of Cards,’ and lots of social media.

Ragan Insider | Kevin Allen

Stella Artois turns its chalices into musical instruments

Fans of elegant beer receptacles can see the glasses at work in a video and even download a song played on them.

Ragan Insider | Alicia Houselog

Transform your reporting using the elements of storytelling

Stories need more than just plots and settings. They should have characters, conflict, and themes, too.

Ragan Insider | Matt Wilson

Starbucks petition tells Congress ‘now’s the time to come together’

A few weeks after asking customers to keep their guns out of stores, the coffee chain is taking another political stand, albeit one with which most people agree.

Ragan Insider | Jessica Levco

Walgreens tells customers to ‘Be well!’ Oh, puke

A customer (and health care editor) is annoyed by the store’s new phrase, ‘Be well,’ and the PR department doesn’t seem to care.

Ragan Insider | Dorothy Crenshaw

What some PR firms aren’t telling their clients

Considering hiring a PR firm? The owner of a PR firm explore the topics you may want to explore before you strike an agreement.

Ragan Insider | Alan Pearcy

#TheDailySpin: BBC tells staff to not be stupid on social media

Would these guidelines work at your company? Plus, nerds and Hollywood collide for Comic-Con, marketers told to go fish, and it’s Thanksgiving in July at Target.

Ragan Insider | {/%BYLINE%} {%AUTHOR%}Michael Sebastian{/%AUTHOR%} {%TITLE%}Satellite media tours 101: What PR pros need to know{/%TITLE%} {%ALTERNATIVEURL%}{/%ALTERNATIVEURL%} {%IMAGE%}/Uploads/Public/78434441.jpg{/%IMAGE%} {%ROLE%}87d65c27-6e78-4e5c-b423-78d47d4f2768{/%ROLE%} {%KICKER%}Media Relations{/%KICKER%} {%CATEGORIESID%}9b04de1d-f7bc-4de7-842e-c9c833ff24e9{/%CATEGORIESID%} {%CAPTION%}Not sure how SMTs can help spread your client’s message? This video will get you caught up.{/%CAPTION%} {%BODYCOPY%}For some PR pros, satellite media tours (SMTs) are part of the job. Not sure what an SMT is? Here’s a quick explanation: You’re watching the local morning talk show in Denver,, you see the hosts interviewing an expert via satellite. You hop on a plane for L.A., get to your hotel room, flip on the TV,, notice the same expert conducting a similar interview on another talk show. You’re not experiencing déjà vu. That was the result of an SMT,, behind every one of these there’s a PR pro, just off camera, coaching (and maybe consoling) the expert. Want to know more? KEF Media in Atlanta recorded this quick primer on SMTs. {/%BODYCOPY%} {%ID%}8633{/%ID%} {%DATAID%}2f80028c-5a67-4d5d-ab14-1b8f1b1a64fe{/%DATAID%} {%CanonicalUrl%}{/%CanonicalUrl%} {%PUBLISHDATE%}6/19/2011 4:48:13 AM{/%PUBLISHDATE%} {%LINK%}https://www.prdaily.com/Main/Articles/8633.aspx{/%LINK%} {%BYLINE%}Sally Falkow

Satellite media tours 101: What PR pros need to know

Not sure how SMTs can help spread your client’s message? This video will get you caught up.

Ragan Insider | Ragan Staff

Print does affect Web readership: Seattle Post-Intelligencer visits plummet after printing presses stopped

Web readership of the Seattle Post-Intelligencer, which moved to online-only in March, plummeted 23 percent from year-to-year. Web readership sank by a half-million since the printing press stopped, dropping from 1.8 million in February to 1.3 million in March.

Ragan Insider | Ragan Staff

Former CEO of Burson-Marsteller joins U.S. Chamber of Commerce

The U.S. Chamber of Commerce last week selected Thomas Bell as its vice chairman. Bell is the former CEO of Burson-Marsteller.

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