Ragan Insider Alicia Houselog
Transform your reporting using the elements of storytelling
Stories need more than just plots and settings. They should have characters, conflict, and themes, too.
Search Results (tell me about it)
Ragan Insider Matt Wilson
Starbucks petition tells Congress ‘now’s the time to come together’
A few weeks after asking customers to keep their guns out of stores, the coffee chain is taking another political stand, albeit one with which most people agree.
Ragan Insider Jessica Levco
Walgreens tells customers to ‘Be well!’ Oh, puke
A customer (and health care editor) is annoyed by the store’s new phrase, ‘Be well,’ and the PR department doesn’t seem to care.
Ragan Insider Dorothy Crenshaw
What some PR firms aren’t telling their clients
Considering hiring a PR firm? The owner of a PR firm explore the topics you may want to explore before you strike an agreement.
Ragan Insider Alan Pearcy
#TheDailySpin: Patagonia tells consumers NOT to buy its products
Unless they need them—and even then, consider used options. Plus, is a PR/advertising convergence upon us and do bloggers reserve the right to freedom of the press? That, and more.
Ragan Insider Alan Pearcy
#TheDailySpin: BBC tells staff to not be stupid on social media
Would these guidelines work at your company? Plus, nerds and Hollywood collide for Comic-Con, marketers told to go fish, and it’s Thanksgiving in July at Target.
Ragan Insider Michael Sebastian
Facebook tells reporters to expect ‘something awesome’
On Wednesday, the CEO of Facebook teased reporters about an unveiling next week. What do you think: Big announcement or lame attempt to counter Google?
Ragan Insider {/%BYLINE%} {%AUTHOR%}Michael Sebastian{/%AUTHOR%} {%TITLE%}Satellite media tours 101: What PR pros need to know{/%TITLE%} {%ALTERNATIVEURL%}{/%ALTERNATIVEURL%} {%IMAGE%}/Uploads/Public/78434441.jpg{/%IMAGE%} {%ROLE%}87d65c27-6e78-4e5c-b423-78d47d4f2768{/%ROLE%} {%KICKER%}Media Relations{/%KICKER%} {%CATEGORIESID%}9b04de1d-f7bc-4de7-842e-c9c833ff24e9{/%CATEGORIESID%} {%CAPTION%}Not sure how SMTs can help spread your client’s message? This video will get you caught up.{/%CAPTION%} {%BODYCOPY%}For some PR pros, satellite media tours (SMTs) are part of the job. Not sure what an SMT is? Here’s a quick explanation: You’re watching the local morning talk show in Denver,, you see the hosts interviewing an expert via satellite. You hop on a plane for L.A., get to your hotel room, flip on the TV,, notice the same expert conducting a similar interview on another talk show. You’re not experiencing déjà vu. That was the result of an SMT,, behind every one of these there’s a PR pro, just off camera, coaching (and maybe consoling) the expert. Want to know more? KEF Media in Atlanta recorded this quick primer on SMTs. {/%BODYCOPY%} {%ID%}8633{/%ID%} {%DATAID%}2f80028c-5a67-4d5d-ab14-1b8f1b1a64fe{/%DATAID%} {%CanonicalUrl%}{/%CanonicalUrl%} {%PUBLISHDATE%}6/19/2011 4:48:13 AM{/%PUBLISHDATE%} {%LINK%}https://www.prdaily.com/Main/Articles/8633.aspx{/%LINK%} {%BYLINE%}Sally Falkow
Satellite media tours 101: What PR pros need to know
Not sure how SMTs can help spread your client’s message? This video will get you caught up.
Ragan Insider Ragan Staff
Print does affect Web readership: Seattle Post-Intelligencer visits plummet after printing presses stopped
Web readership of the Seattle Post-Intelligencer, which moved to online-only in March, plummeted 23 percent from year-to-year. Web readership sank by a half-million since the printing press stopped, dropping from 1.8 million in February to 1.3 million in March.
Ragan Insider Ragan Staff
Former CEO of Burson-Marsteller joins U.S. Chamber of Commerce
The U.S. Chamber of Commerce last week selected Thomas Bell as its vice chairman. Bell is the former CEO of Burson-Marsteller.
Ragan Insider Ragan Staff
Former marketer at Google planning tell-all book of company’s early days
Ex-Googler, Doug Edwards, the director of consumer marketing and brand management from 1999 to 2005, confirmed on his blog that he is continuing to write a story of Google’s early days. Can’t you just see the lurid details now? “Sergey just pounded a pile of Skittles and then developed a killer line of code.”
Ragan Insider Ragan Staff
Telltale signs that your employees are wasting time
We all know people who appear busy but get little accomplished. Eric Abrahamson, a professor at Columbia Business School, describes these folks as “Michelangelos of work avoidance.” It’s important that HR pros, managers, and others spot these employees before they create discord in the workplace. Susan Adams, writes on Forbes.com that we should be looking for clues on how t
Media RelationsPR Daily Staff
How to effectively use tech trends to drive earned media performance
AI, predictive text and other emerging tech trends to watch.
Media RelationsAlysha Light
It’s time for the PR industry to stop with self-loathing and demand better
The long-held tension between public relations and journalism is reaching toxic levels. Fixing it starts with PR professionals having the courage to demand better.
BrandingCurtis Sparrer
RuPaul: The most important name in … marketing?
She knows how to work it.
