Reaching out through your preferred platforms comes with plenty of risks. Here are some missteps that can derail your efforts to convince and engage online audiences.
An influencer campaign built an online support group for mothers seeking to breastfeed beyond the common three-week threshold. The award-winning team recounts its success.
Share how you kept your workforce inspired and informed. Enter Ragan’s Employee Communications Awards by Oct. 4.
Also: Facebook floats a messaging app to enhance Instagram, a peek inside Starbucks’ branding and design, and how opinions are changing among consumer demographics.
For clients and practitioners alike, a reputational firestorm can seem interminable. Here’s how to handle voracious journalists while maintaining your integrity.
To control your message and design an audience experience that will produce desired results, you have to optimize the content you use for influencer marketing. Consider these insights.
These takeaways from a chief communications officer can help you respond to a negative situation in a way that quickly boosts your brand and can get you through the storm.
Enter PR Daily’s Video & Visual Awards to showcase your powerful visual stories. Deadline for submissions is Nov. 1.
The internet giant has faced a series of PR crises stemming from employees’ words and actions, circulated memos and political grandstanding. The company hopes to move on.
Help us and help yourself—host a Ragan conference or workshop and send your team for free.
Some industry experts want to move the PR professional out of the realm of media relations and into the sphere of marketers, but earned coverage still packs a big punch.
Also: How social media teams can help their PR counterparts, YouTube and Apple Music offer curated playlists, and AT&T scrambles as 20,000 employees strike.
The university’s robust storytelling is reeling in a wider audience, landing more media coverage, and showcasing superstar faculty members.
We want to see how you’ve used compelling visuals to captivate and inspire audiences. Enter your works of art by Nov. 1.
It’s the quality, not the quantity that counts when it comes to engaged audiences on Instagram and Twitter, says a new study.
