Finding an appropriate PR contact for television (such as a producer or assignment reporter) can be confusing. Each television show has numerous producers and reporters (i.e., executive producers, segment producers, booking producers), so it’s important you contact the right one. Look on Twitter.com, LinkedIn.com and even MuckRack.com to find which producer covers particular segments on a given news or TV program.
You can also DVR a program’s credits, and scrutinize them afterward. If you can’t find the right producer or assignment reporter, you can also call the news desk and ask for the producer or reporter who covers the beat that matches your expertise or brand. You can also check out HARO or HelpaReporter.com for television opportunities.