PR pros often seek constructive criticism.
That doesn’t mean you should rag on your boss behind his or her back—it isn’t helpful. Instead, politely and discreetly find a way to circulate this advice around your office.
If you hold a senior position in an agency setting, get out your notepad. Here are a few things bosses in PR settings should refrain from doing:
1. Hovering while listening to phone pitches.
You want to see your employees in action and hear how they pitch journalists. Though that’s information you should want to know, you must be careful how you listen in.
One way to ruin any employee’s pitch is to hover near their desk. It’s the fastest way to make them nervous and turn them into a stuttering mess on the phone. I’m not sure Kobe Bryant could handle that pressure, and I know most young employees can’t.
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