PR bosses: Stop doing these things

Despite your exemplary leadership and skill, a few of your tendencies probably frustrate or fluster your staff. Here are a few to note—and avoid.

Ragan Insider Premium Content
Ragan Insider Content

PR pros often seek constructive criticism.

That doesn’t mean you should rag on your boss behind his or her back—it isn’t helpful. Instead, politely and discreetly find a way to circulate this advice around your office.

If you hold a senior position in an agency setting, get out your notepad. Here are a few things bosses in PR settings should refrain from doing:

1. Hovering while listening to phone pitches.

You want to see your employees in action and hear how they pitch journalists. Though that’s information you should want to know, you must be careful how you listen in.

One way to ruin any employee’s pitch is to hover near their desk. It’s the fastest way to make them nervous and turn them into a stuttering mess on the phone. I’m not sure Kobe Bryant could handle that pressure, and I know most young employees can’t.

EXECUTIVE COMMUNICATORS: Join our new LinkedIn group and get FREE tips and strategies to improve leadership communications.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.