PR can do only so much; reputation management goes far deeper

Restoring a damaged brand takes a huge amount of work. You’re better off heading off unwise decisions at every staff level. Here’s how to avoid devastating blunders.

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This article originally ran on PR Daily in January of 2017.

You have a PR problem, because you have an actual problem.”

Leona Lansing, the fictional cable news executive on HBO’s “The Newsroom,” was on to something when she said that to a fellow exec.

The public has seen it—a lot:

Those organizations each resorted to a news conference, a press release, a catchy marketing slogan or TV interviews in the hope the problem would go away.

PR can minimize the damage caused by operational and managerial missteps, but it can’t fix stupid.

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