PR can do only so much; reputation management goes far deeper
Restoring a damaged brand takes a huge amount of work. You’re better off heading off unwise decisions at every staff level. Here’s how to avoid devastating blunders.
This article originally ran on PR Daily in January of 2017.
“You have a PR problem, because you have an actual problem.”
Leona Lansing, the fictional cable news executive on HBO’s “The Newsroom,” was on to something when she said that to a fellow exec.
The public has seen it—a lot:
Those organizations each resorted to a news conference, a press release, a catchy marketing slogan or TV interviews in the hope the problem would go away.
PR can minimize the damage caused by operational and managerial missteps, but it can’t fix stupid.
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