PR lessons from NBA superstar LeBron James

James has become so much more than a sports superstar. His website speaks to this: The top menu tabs feature “The Man,” “The Philanthropist,” “The Businessman” and “The Athlete.”

What makes him such a successful, omnipresent superstar? What can we learn from his greatness—and his missteps—to apply to our own lives and careers?

PR pros and communicators can learn five lessons from James:

Facilitate for others. As great a scorer as James is, he’s also been called the best passer in the National Basketball Association. Whatever industry you’re in, whatever level of success you’ve achieved, you still should share the ball—”assisting” your colleagues.

The Cleveland Cavaliers star makes his teammates better: His precise passing builds their confidence, keeps them engaged and puts them in position to succeed.

Do you do that with your team, or do you take all the shots yourself? PR pros would be wise to take a page from James’ book and delegate, involve, praise, facilitate and share the load.