PR pros: Avoid these common email pitching mistakes

Crafting a strong, interesting message can be a challenge. PR pros sometimes make several mistakes during the process. Check out these three common missteps when writing a pitch to members of the media and learn how to fix them:

1. You hog the spotlight.

When writing a pitch to introduce a journalist to your brand and share why he or she should cover your story, don’t make it all about you. Instead of touting all your organization or your brand’s recent accomplishments, or introducing its great new product offerings, shape the pitch around the journalist and his or her readers. Share why your story will benefit them, and you’ll be more likely to catch the reporter’s attention.

2. The pitch is too long.