PR pros’ ultimate guide to interviews

Whether you’re media training clients or are preparing for an interview yourself, here’s a checklist of what communicators should do to ace the interaction. 

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You naturally have the upper hand, you know what you’re looking for, and as long as the interviewee is cooperative, you’re golden.

Being interviewed, on the other hand, isn’t quite the leisure activity that some would hope.

To be an effective interviewee, preparation is paramount. Research and understand the topic (try to get some questions in advance, if possible). Come prepared with stats, figures and background knowledge to help educate the interviewer if he or she hasn’t done their prep work.

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