The press release game isn’t what it used to be.
Garnering attention for your announcement has become increasingly difficult in the age of social media and depleted newsrooms. Despite what you may hear, however, the press release is most certainly not deceased.
You could argue that the press release is now more of a vital tool than ever before. With new and emerging ways to help tell your story, there’s never been a more intriguing time to work in public relations.
So, how can you ensure your press releases stay relevant? It’s as easy as ABC—sort of. Try ABC—all the way to Z.
Check out these press release tips from PR Newswire (an organization that knows a few things about media relations) in convenient infographic format: