Lauren Cursiter

Lauren is a Global Marketing and Communications Manager at Google, specializing in internal sales audiences. With a background in data analytics and a passion for sales enablement, she leverages analytics to create comprehensive data profiles of sellers, enabling targeted content delivery and ultimately improved sales results. Prior to her current role, she served as Measurement & Insights Lead at Google, where she designed strategies to analyze the business impact of sales enablement programs.

Lauren holds an MBA from Imperial College London, where she specialized in Marketing and graduated with Distinction. She also earned a postgraduate certificate in International Business from St Mary's University, UK, and a BA (Hons) in Corporate Communications with Public Relations from Robert Gordon University, UK.