Here are some pitfalls to avoid when highlighting your commitment to the environment this Earth Day.

TODAY’S HEADLINES – 04.23.2021  
 
• 

STORYTELLING

How marketing tied to environmental activism results in ‘greenwashing’

Here are some pitfalls to avoid when highlighting your commitment to the environment this Earth Day.


• 

CRISIS COMMUNICATIONS

How to analyze information disorder for a strategic response

With the threat of weaponized information threatening organizations large and small, here are some tips to help protect yourself from malicious fake news.


• 

CONTENT MARKETING

Podcast secrets: 5 tips for developing a loyal following

Building your audience with your audio platform requires deep knowledge of target demographics and a generous helping of patience.



• 

RESEARCH

Report: The role of communications pros expands dramatically amid relentless global crises

Annual research from Ragan Communications finds more access to the c-suite, stronger relationships with allied departments, and new stature for communicators.


• 

LEADERSHIP COMMUNICATIONS

Messaging mistakes in the wake of the Derek Chauvin verdict

After jurors found Chauvin guilty of all charges, some organizations and public figures jumped into the fray with ill-considered statements.


• 

CRISIS COMMUNICATIONS

Experts advise careful, coordinated response to Chauvin trial verdict

As the country reacts to the court’s decision, communicators are weighing how to take a stand.


• 

MEDIA RELATIONS

Should you focus on proactive or reactive PR strategies?

The two approaches offer different benefits and downsides that PR pros and brand managers should consider—and savvy communicators should employ both.



• 

THE WORKPLACE

20 productivity apps every communicator should consider

Try these tools to help get more organized, efficient and effective in your work.


• 

MEDIA RELATIONS

When looking for earned media, get your owned and paid channels in order

In today’s fractured media landscape, working towards the earned media hit requires finding ways to tell your story on your own platforms first.


• 

DAILY SCOOP

Facebook moderates content ahead of Chauvin trial verdict, 1 in 3 workers will pursue a new job if forced to return to the office, and Parler returns to the App Store

Also: A federal Judge protects journalists covering Minnesota protests, brands share weed-friendly campaigns around 4/20, aviation industry responds to increased travel warnings, and more.


• 

CRISIS COMMUNICATIONS

How to prepare corporate statements ahead of the Derek Chauvin verdict

The moment calls for comms pros to find rational language for an irrational event.



• 

SOCIAL MEDIA

The complete Clubhouse guide: 8 steps to tap into social audio

Here’s a roadmap to navigate the social audio craze and tap into the potential of the latest viral social platform.


• 

EXECUTIVE COMMUNICATION

How and why the ‘mixternal’ comms trend is accelerating

With COVID-19 and remote work putting the spotlight on employee experience, close collaboration between internal and external communications has become paramount.


• 

EXECUTIVE COMMUNICATION

In his final CEO letter, Amazon’s Bezos looks beyond the shareholder model

The note is a prime example of how big corporations are balancing the traditional priority of shareholder gains with the rise of employee experience and stakeholder capitalism.


Ragan's Social Media Conference at Disney World

Join Ragan and your peers at the year's most anticipated social media conference.

September 8-10, 2021, Swan & Dolphin Resort, Disney World, Florida

Learn the strategies and secrets to reach your audience, grab attention, and impact your bottom line.

Register now. In-person or virtual streaming.