The Scoop: Evolving from newspaper journalist to $100 million podcast mogul

Plus: Walmart politely rebuffs Trump demand; Duolingo tries to recover after AI disaster.

What PR pros can learn from OverDrive’s collaboration with the Lakers

CMO Jennifer Leitman discusses connecting with new audiences and value-driven marketing.

The smoke signal strategy that prevents PR fires before they ignite

 Internal communications research can help stave off disaster.

The Scoop: HBO pokes fun at self after yet another rebrand

YouTube’s podcast rise requires rewriting pitching playbook; Colts' video misfires a lesson in respecting sensitive topics.

2025 Internal Email Communications Benchmarks

When it comes to internal communications, email remains the most widely used and measurable channel — but are your messages actually getting through?

3 ways to start a story

How consumer data and ‘techstyle’ drive new Samsung campaign

Plus, the value of having comms in the room at the beginning of your advertising campaign.

The Scoop: Transportation Sec undercuts Newark Airport safety claims with offhand comment

Also: UnitedHealth Group uses IR message to convey confidence in new CEO; NFL says diversity program suspended due to performance, not politics.

4 steps for building a proactive anti-deepfake strategy

Understand online audience behavior and information flows.

Creator partnerships: Healthcare’s secret weapon against misinformation

Regulatory scrutiny, targeted outreach make creator-driven content effective.

New social media features and updates to know this week

Including Instagram, X and Reddit and more.