Enter your digital communications and social media campaigns. Don’t miss the Jan. 24 entry deadline.

TODAY’S HEADLINES – 01.24.2020  
 
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PR DAILY AWARDS

Deadline Friday—Digital Marketing & Social Media Awards

Enter your digital communications and social media campaigns. Don’t miss the Jan. 24 entry deadline.


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MARKETING

4 marketing automation tools to help small and mid-size businesses

Growing pains are part of the deal, of course, but miring yourself in tech details eats up time and money—and often your patience. Try these approaches to ease your workweek.


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MORNING SCOOP

Goldman Sachs issues diversity challenge, 23andMe lays off 100, and Sonos chief apologizes after backlash

Also: Baskin-Robbins receives delicious PR from a viral video, the limits of voice search, Express to close 100 stores as it restructures, and more.



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SOCIAL MEDIA

3 steps to developing a content calendar for Instagram Stories

Identify your assets, and determine seven content formats to make the most of those resources. Now you have a week’s worth. Produce, publish, repeat.


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CRISIS COMMUNICATIONS

How your team’s on-scene crisis coverage boosts your brand

Take a page from Con Edison’s playbook: When disaster strikes, have your folks on scene to record video and interviews so consumers get the full picture of your staff’s remedial efforts.  


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VISUAL & VIDEO COMMUNICATIONS

Infographic: 23 essential YouTube stats for communicators

Is YouTube the right or wrong channel for your next message? Here are some figures to help you analyze your online video options.


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MORNING SCOOP

Twitter mourns Mr. Peanut, Coca-Cola won’t give up plastic, and Hallmark Channel chief steps down

Also: Microsoft data breach exposes 250 million customer support records, Apple remains Fortune’s most-admired company, podcasting pitfalls to avoid, and more.


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CONTENT MARKETING

3 healthy habits for marketers to cultivate in 2020

Work to become a trusted source of helpful industry information, get over the fear of asking for advice, and don’t be shy about refreshing old content.


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SOCIAL MEDIA

How TikTok plays into influencer marketing

The ability to reach new audiences through social media stars has been incredibly powerful for many brand managers, but the short video format on TikTok is shaking things up.


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PR

What is PR’s unique value for today’s company?

With all the changes in the last decade—from the rapid rise of social media to the slow demise of local newspapers—how can PR pros make their case for bigger budgets?



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A DAY IN THE LIFE

How agency owner Jennifer Babbit Bodner stays organized

What tools can help a PR entrepreneur stay on top of their many responsibilities and tasks? This PR pro and agency owner in Atlanta swears by her Google calendar and Slack.


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PR DAILY AWARDS

Deadline Friday—Digital Marketing & Social Media Awards

Enter your digital communications and social media campaigns. Don’t miss the Jan. 24 entry deadline.


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CONTENT MARKETING

5 blunders to avoid with your internal podcast

Capitalizing on this popular format seems like an easy decision. Harder is making sure it helps deliver key info and updates to your employees. Pitfalls abound; here’s what to watch for.


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