The Scoop: Company at center of reflecting pool snafu goes on the PR offensive

Plus: Uber changes its background check policy; Kara Swisher becomes Democratic kingmaker; Kohl's lost sight of its audience.

Your wrapper is killing your pitch

Knowing who covers your topic is the easy part. Knowing how they cover it decides whether the pitch survives.

I’ve been the only Black man in the PR room for 6 years. Here’s what that’s costing you.

PR talks about diversity. It keeps missing us.

5 PR takeaways from the Cannes Lions

At Cannes Lions, PR leaders saw creators, AI, newsletters and trusted content reshape the future of brand storytelling — while communications teams powered much of the work behind the scenes.

Everyone wants to work in AI. Here’s what they’re getting wrong.

 The future belongs to professionals who pair deep domain knowledge with AI fluency — and who understand that responsibility isn't a barrier to innovation but the foundation of trust, according to Diya Wynn of Amazon Web Services.

  Member Content

3 steps for embracing a community-first strategy

Good communication doesn’t mean leading every conversation.

Last chance: See how your pay stacks up

A 6-part AI search framework to make content more citation worthy

To show up in AI answers, brands need content that is clear, credible and easy to cite, plus enough third-party validation to prove they are worth trusting.

The Scoop: Levi’s and Heinz are stealing the World Cup spotlight

Plus: U.S. zoos respond to wave of false threats; Polaroid leans in to anti-AI marketing.

The State of Internal Communications in 2026

Internal communications has reached a turning point.

  Member Content

5 ways to make crisis messages clear when pressure is high

And the 3 questions to ask before publishing.