The Scoop: Prediction markets crack down on partnerships with influencers spreading election conspiracy theories

Plus: Ben & Jerry’s co-founder accuses parent company of muzzling the brand’s voice; Tom Brady’s coconut water aims to go viral with a controversial name.

’Backrooms,’ YouTube and modern PR

4 lessons for today's PR from the smash hit.

  Member Content

A 6-step framework for boosting social GEO

Creating social content AI platforms want to cite.

Behind the iconic McNuggets with caviar campaign

How the restaurant used the moment to create fandom and a date night meal.

Why communicators are trading employee engagement for employee experience

Metrics are evolving to prioritize business outcomes, especially for frontline workers. 

The Scoop: The American Diabetes Association explains removal of scientists from conference

Plus: The internet is divided over HelloFresh’s Pride post; Cracker Barrel earnings show promising signs of brand recovery.

  Member Content

Use this checklist to match the right leader to the moment

4 areas to check if the spokesperson is right.

Optimizing press releases for GEO and journalists: See a real example

How The University of Texas MD Anderson Cancer Center restructured the way it presents information.

Time’s editor-in-chief on AI, relationships and what makes a good pitch

3 ways to make media outreach more human.

Social media updates and new features to know this week

Including Meta, Instagram, Facebook and more.

The Scoop: Tim Cook makes a play for his legacy at final WWDC

Plus: CCOs are getting more powerful; it's getting harder to track AI influencers; Chase shows off power of PR with Times hit.