The Scoop: Disney, Epic Games collab on ‘story that doesn’t have to end when you leave the park’

Plus: Crocs brings mascot to life with new miniseries; skeptics wary of Meta’s AI vision.

The 84% myth: Why the PR industry's AI numbers are wrong

If we want brands to trust our guidance on AI visibility, the data behind it needs to meet the standard we set for everyone else.

The workplace case for taking eye health seriously

Workers who spend hours staring at their computer screens can wind up with burning, itching or watery eyes.

The Scoop: People are mocking Instagram’s new logo. The platform is inviting opinions anyway.

Plus: Redditors are increasingly annoyed with promotional brand posts; Gen Z is taking action against brands using AI.

The PepsiCo comms leader’s formula for becoming a trusted adviser 

Know the business, trust your team and don’t overcomplicate the data. 

This is who comms pros think communications should report to

The CEO is best, but it’s the why that’s interesting.

The Scoop: StubHub sympathizes, but defends its business after ticket problems

Plus: New data shows Bluesky active users plummet; a British radio station wrongly said King Charles had died.

  Member Content

5 questions to ask before writing your next change announcement

Assess how employees are likely to interpret the change.

What CCOs are saying about the future of communications

Real insights from the real people shaping what comes next.

Social media updates and new features to know this week

Including X, LinkedIn, Meta and more.

The State of Internal Communications in 2027

Internal communications teams are under growing pressure to keep pace. At the same time, leaders want clearer evidence that communication efforts are working.