‘Public relations’ encompasses a multitude of different skills, disciplines and tactics. Here’s what 50 working in the field say they do to earn a paycheck.

TODAY’S HEADLINES – 07.20.2019  
 
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PR INDUSTRY

A slew of PR pros share what they do for a living

‘Public relations’ encompasses a multitude of different skills, disciplines and tactics. Here’s what 50 working in the field say they do to earn a paycheck.


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WRITING & EDITING

Strunk and White: Parentheses and misused phrases

Wrapping up our series on the influential writing gurus’ centennial, we delve into punctuation and the perplexing persistence of purple prose.


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SLIDER

Podcast listeners are close to half the population

As digital radio programs have grown in popularity, so have the opportunities for marketers and PR pros to reach new audiences.



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THE WORKPLACE

3 things to ponder as you grow into your PR career

Career success can be nebulous, come in fits and starts, and require plenty of patience. Here are some important reminders for communicators who are impatient for the next step.


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MARKETING

3 places to find fresh ideas

Are your brainstorming sessions just pumping out the same tired messages and tactics? Here are some tips for helping your team think outside the box.


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MORNING SCOOP

Bud Light’s Area 51 joke, a groundswell for podcasts, and Circle K’s sexist misstep

Also: A clever marketing insight from a Utah youth, how IPR creates buzz through video, and Berkeley nixes genders-specific terms.


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VISUAL & VIDEO COMMUNICATIONS

Infographic: How creating live videos can elevate your organization

Whether you are broadcasting on Twitter or YouTube, connecting with live audiences can be a powerful way to convey authenticity and spark loyalty. Consider these tips.



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FROM THE ARCHIVES

How to pump new life into your PR planning sessions

Though your clients might think they want the status quo, smart PR pros know they have to change things up to stay at the top. Here’s how to expand your game plan.


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HOW WE DID IT

IPR creates buzz with ‘In a Car’ video series

A desire for a short video series was informed by the success of Jerry Seinfeld’s car-themed interview show. The videos quickly netted increased viewership and community feedback.


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PR DAILY AWARDS

Don’t miss this week’s late deadline for PR Daily’s Content Marketing Awards

The last chance to enter is this Friday, July 19 at 11:59 p.m. Central time. Enter to earn recognition for your captivating content.


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EXECUTIVE COMMUNICATION

Why and how you should prevent your CEO from blogging

That chummy yet authoritative initial post brims with inspiration and wisdom; then the tepid follow-up straggles in nine weeks later. Soon your team will be ghostwriting. Head it off now.



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EMPLOYEE ENGAGEMENT

3 attendees share why you shouldn’t miss our summit at Microsoft HQ

Join experts from Google, NBCUniversal, Target, Taco Bell and more for the 11th iteration of this beloved event.


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BRANDING

Rebranding takeaways from Jamba’s name change

Many big brands have been playing with their monikers in hopes of better describing their mission and vision for the future. Is it time for your organization to follow suit?


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CRISIS COMMUNICATIONS

6 lessons from a never-delivered Apollo 11 disaster statement

In 1969, a speechwriter had a statement ready for President Nixon in case the astronauts died on the moon. How prepared are you for a fatal crisis?


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