Your wrapper is killing your pitch

Today’s Headlines: 06.29.2026

Your wrapper is killing your pitch

Knowing who covers your topic is the easy part. Knowing how they cover it decides whether the pitch survives.

I’ve been the only Black man in the PR room for 6 years. Here’s what that’s costing you.

PR talks about diversity. It keeps missing us.

The Scoop: Why DoorDash’s FIFA World Cup social campaign didn’t deliver

Plus: Apple explains why it’s raising prices; how even financial filings can tell a brand’s story.

5 PR takeaways from the Cannes Lions

At Cannes Lions, PR leaders saw creators, AI, newsletters and trusted content reshape the future of brand storytelling — while communications teams powered much of the work behind the scenes.

Everyone wants to work in AI. Here’s what they’re getting wrong.

The future belongs to professionals who pair deep domain knowledge with AI fluency — and who understand that responsibility isn't a barrier to innovation but the foundation of trust, according to Diya Wynn of Amazon Web Services.

Member Content

3 steps for embracing a community-first strategy

Good communication doesn’t mean leading every conversation.

These are the most important aspects of corporate affairs today

New Deloitte data reveals why corporate affairs leaders are prioritizing change management, employee belief, AI upskilling, political acumen and business impact.

Last chance: See how your pay stacks up

Take the survey now for $300 off the Future of Communications Conference.

A 6-part AI search framework to make content more citation worthy

To show up in AI answers, brands need content that is clear, credible and easy to cite, plus enough third-party validation to prove they are worth trusting.