Plus: CEOs signal openness to business with China; the TikTok-fueled drive to buy Spirit Airlines.


Today’s Headlines: 05.17.2026

 

The Scoop: As hantavirus concerns grow, U.S. officials downplay concerns of a new pandemic

Plus: CEOs signal openness to business with China; the TikTok-fueled drive to buy Spirit Airlines.


How a New York Life VP is preparing teams for the AI era

Chris Breslin of New York Life shares why you should always ask for feedback.


  Member Content

3 rules for PR in a decentralized media landscape

Rethinking how influence works when everyone has a voice.



PR’s ‘quiet shift’: Why brands are speaking less in a polarized world

3 things to check if you’re not sure if you should speak up.



The Scoop: Another California gubernatorial candidate gets fussy with the media

Plus: FedEx downplays Amazon's entrance to logistics market; McDonald's names first pro sports stadium in America.


Data, experts and early access: What journalists want in 2026

Cision’s latest State of the Media Report reveals how PR pros can best support reporters.



3 spokesperson mistakes that quietly kill credibility

How to fix them before the cameras are on.


Beyond AI Hype: What Actually Moves the Needle in Internal Communications

Most teams are using AI to produce more content, not better communication — and the gap between what gets sent and what actually lands keeps widening.


We led a workshop on AI visibility. The questions in the chat were the real story.

Communications playbooks have not kept pace with the speed of change.


‘Ask Eddie’ LLM makes the father of PR’s wisdom available in new way

Learn directly from the words and writings of Edward Bernays via a new tool from the Museum of Public relations.



Social media updates and new features to know this week

Including Meta, Pinterest, LinkedIn and more.



The Scoop: Gap CEO connects brand’s cultural relevance with concrete turnaround goals

Plus: Denver Airport responds to pedestrian fatality; more companies are hiring AI CEOs.


Writing Certificate Course

May 6, 13 & 20, 2026 | 1-3 p.m. ET | Virtual Series


PR Daily Conference

June 3 - 5, 2026 | New York Marriott | Brooklyn, NY


Video & Visual Awards

Deadline: Friday, June 5, 2026


Brand Storytelling Certificate Course

June 16, 23 & 30, 2026 | 1-3 p.m. ET | Virtual Series


Employee Communications 101

June 17, 2026 | 11 a.m.-3:30 p.m.. ET | Virtual


Top Agencies Awards

Deadline: Thursday, June 18, 2026