As the companies look to bring their workers back to the office, communications will play a crucial role.

TODAY’S HEADLINES – 06.15.2021  
 
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THE WORKPLACE

How employers can foster clarity and confidence in return-to-office plans

As the companies look to bring their workers back to the office, communications will play a crucial role.


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PR DAILY AWARDS

Did you create content that delivered results?

Enter PR Daily’s 2021 Content Marketing Awards to showcase your impressive content creations. Don’t miss the July 23 entry deadline.


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DAILY SCOOP

Sony Music forgives artist debt, Americans prefer Pride statements over products, and McDonald’s responds to data breach

Also: Westminster Kennel Club Dog Show sponsor Purina educates dog lovers, Biogen deflects data questions onto FDA, and Adult Swim engages with fan creators.



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RESEARCH READOUT

Critical race theory has a role to play in business communications and PR

Research from Nneka Logan, associate professor at Virginia Tech, offers a new theory on how the business community can take responsibility for its role in the discussion of race.


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CRISIS COMMUNICATIONS

How comms pros are assisting government vaccination messaging

Many PR leaders are helping local governments craft and promote messages that can reach skeptical audiences as vaccination rates stagnate.


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THE WORKPLACE

Report: How to streamline your online onboarding efforts

New data from Paychex sheds light on how best to welcome new workers into your midst during this turbulent era of workplace transformation and increased employee expectations.


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HALL OF FAME

Anne Marie Squeo explains the intrinsic link between crisis and comms

The veteran communicator and member of the 2021 Hall of Fame class shares how she sees the role of the communicator changing in the last year.



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RAGAN AWARDS

Don't miss next Friday's PR Daily Awards entry deadline

Enter your communications campaigns, events (live or virtual), publications, people and teams by Friday, June 18.


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LEADERSHIP COMMUNICATIONS

When it comes to a budget wish list, communicators have one overwhelming priority

Lots of things are important, but an increase in budget would be best spent on increasing staff size, according to the 2021 Communications Benchmark Report.


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DAILY SCOOP

EEOC offers new guidance on vaccine mandates for employees, consumers are skeptical of Pride messages, and CNN’s Toobin makes his return

Also: A Bitcoin conference in Miami spreads COVID-19, Golden Corral has golden moment on Twitter, Amazon changes course on remote work, and more.


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MEDIA RELATIONS

How conventions, corporate events, trade shows and meetings are set for big change

Here’s how the tools that PR pros use to build community and generate buzz are going to look different in the post-COVID era.



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SOCIAL MEDIA

TikTok challenges rev up social media engagement effort

Cisco turned to the fast-paced platform to share #LoveWhereYouWork stories from intern ambassadors.


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EMPLOYEE ENGAGEMENT

How internal comms can replace turmoil with clarity, harmony and engagement

Gain practical tips on crafting messaging that will unite, uplift and encourage employees—even during troubled times.


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PR DAILY AWARDS

Announcing PR Daily's 2021 Content Marketing Awards

Showcase your creative content and campaigns that engaged audiences and delivered results! Enter by Friday, July 23.


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Join Ragan and your peers at the year's most anticipated social media conference.

September 8-10, 2021, Swan & Dolphin Resort, Disney World, Florida

Learn the strategies and secrets to reach your audience, grab attention, and impact your bottom line.

Register now. In-person or virtual streaming.