The Scoop: As hantavirus concerns grow, U.S. officials downplay concerns of a new pandemic

Plus: CEOs signal openness to business with China; the TikTok-fueled drive to buy Spirit Airlines.

How a New York Life VP is preparing teams for the AI era

Chris Breslin of New York Life shares why you should always ask for feedback.

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3 rules for PR in a decentralized media landscape

Rethinking how influence works when everyone has a voice.

These are the biggest trends from the upcoming PR Daily Conference

Coming to Brooklyn, New York June 3-5.

The Scoop: Another California gubernatorial candidate gets fussy with the media

Plus: FedEx downplays Amazon's entrance to logistics market; McDonald's names first pro sports stadium in America.

Data, experts and early access: What journalists want in 2026

Cision’s latest State of the Media Report reveals how PR pros can best support reporters.

Beyond AI Hype: What Actually Moves the Needle in Internal Communications

Most teams are using AI to produce more content, not better communication — and the gap between what gets sent and what actually lands keeps widening.

We led a workshop on AI visibility. The questions in the chat were the real story.

Communications playbooks have not kept pace with the speed of change.

‘Ask Eddie’ LLM makes the father of PR’s wisdom available in new way

Learn directly from the words and writings of Edward Bernays via a new tool from the Museum of Public relations.

Even with rules, custom GPTs forget to follow instructions. This keeps them on track.

Standardize instructions for better quality outputs.

The Scoop: Gap CEO connects brand’s cultural relevance with concrete turnaround goals

Plus: Denver Airport responds to pedestrian fatality; more companies are hiring AI CEOs.