TODAY’S HEADLINES – 03.21.2019  
 
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PR DAILY AWARDS

How powerful are your media pitches?

Share the pitches that earned you major media attention. Enter PR Daily’s 2019 Media Relations Awards by the final deadline on April 3.


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MARKETING

Twitch: Video gaming platform offers expansive marketing opportunities

The livestreaming site attracts a young, largely male demographic, and top players can be potent influencers. Check out how your company might tap into this ardent audience.


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FROM THE ARCHIVES

What will Google penalize your organization for?

The search giant has become the de facto internet police, promoting companies that play by its rules, and downgrading web pages that—in its view—fail to serve users.



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WRITING & EDITING

Ragan Training makes it easy to offer new ideas

Answering the call for a fresh approach can be as simple as a yearly subscription.


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JOBS OF THE WEEK

30 jobs in the PR and marketing world

Is your town one of the hardest-working in the country? Find out, and then browse our roundup of current job openings.


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CRISIS COMMUNICATIONS

Google announces changes to ad services prior to $1.69 billion antitrust fine

‘These latest changes demonstrate our continued commitment to operating in an open and principled way,’ the company’s SVP of global affairs said. Additional PR crises might follow.


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WRITING & EDITING

The problem with exclamation points

Many online writers overuse the punctuation mark in their quest for emphasis, but some are fighting back. Can the trend be stopped?



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MEASUREMENT

10 crucial metrics to measure your pitching efforts

How do PR pros know if their efforts are producing the desired results? Here are the metrics that every PR pro should measure.


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MARKETING

Courting young consumers, Instagram launches in-app checkout

The popular photo-sharing app now offers users tools for buying products directly from their favorite brands. The feature suggests a new direction for social media marketing.


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WRITING & EDITING

10 ways for professional writers to hone their craft

For casual scribes, stringing words together can be a bit of a lark. Professional communicators, though, must adhere to higher standards. Embrace these practices for ongoing improvement.


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MARKETING

Infographic: The psychology behind online shopping

For digital marketers looking to convert curiosity to a purchase, it helps to understand the science behind why consumers select a product or look elsewhere. Consider these helpful tips.



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PR DAILY AWARDS

22 ways to earn recognition for your CSR efforts

PR Daily’s 2019 Corporate Social Responsibility Awards will showcase top organizations doing their best to make a positive impact on the world.


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PR

3 tips for making yourself irreplaceable

Some PR work won’t be immune to automation and revolutionary industry changes. Here’s how to keep your PR role relevant.


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WEBINAR ALERT

Free webinar: Connect with employees using compelling content

Join Simpplr from the comfort of your desk and discover how to create can’t-miss content your workforce will love.


Face any crisis with confidence and ease!

Join experts May 9-10 in Omaha, Nebraska for a conference that will prepare you for any crisis situation.