TODAY’S HEADLINES – 01.21.2019  
 
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WRITING & EDITING

Do you believe in ‘old writers’ tales’?

Waiting for writing inspiration to strike you make even the least superstitious wordsmiths reach for their lucky coin. Do you have any odd habits in your writing routine?


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SOCIAL MEDIA

3 brands that use social media snark effectively (and deliciously)

Do you dream of dishing snark on your social media channels? Consider these insights from three brands that have mastered the art of the Twitter clapback.


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MARKETING

Infographic: Are marketers fibbing about social media video efforts?

Video is a major player on digital channels and offers many benefits, but are brand managers really using it the way they say they do? This graphic can guide your efforts.



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SOCIAL MEDIA

Historic photos, iconic quotes flood social media for MLK Day

Many organizations commemorate the legacy of Dr. Martin Luther King Jr., but poorly crafted messages can do them reputational damage. How are you marking this federal holiday?


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CRISIS COMMUNICATIONS

9 tips for crafting and executing a crisis plan for a cyber breach

Data thefts are increasingly common—and potentially devastating for your organization and its customers. Follow this guidance before, during and after a hack.


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INTERNAL COMMUNICATIONS

How to communicate when morale stinks

Be transparent, and use your work to create an emotional high tide that raises every boat in the harbor.


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CONFERENCE ALERT

How modern speechwriters keep the craft alive and well

See how these savvy communicators are crafting addresses that enthrall audiences and inspire powerful change.



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SOCIAL MEDIA

Amazon stirs social media pot with tongue-in-cheek hashtag

The company announced the third season of its show “The Grand Tour” with the Twitter hashtag #Amazonshitcarshow. Many wondered if the label was a mistake or an inside joke.


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WRITING & EDITING

Grammar Girl has the answers to your AP style questions

Join bestselling author Mignon Fogarty from your desk for this can’t-miss webinar.


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CRISIS COMMUNICATIONS

When should you turn to your CEO in a crisis?

Your executive can be a wonderful asset in a PR crisis, but undisciplined blather can keep your organization in the headlines. Here’s how (and when) to tap your leaders.


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SOCIAL MEDIA

Infographic: Your social media marketing checklist

It’s hard to keep all those pesky tasks organized. Use this checklist to stay on top of your daily, weekly and monthly online objectives.



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PR

Microsoft commits $500M for affordable housing in greater Seattle

To offset the tech sector’s effects on home prices in the area, the company is pledging grants and low-cost loans to develop reasonably priced dwellings—and address homelessness.


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WRITING & EDITING

10 tips to improve your writing and ignite creativity

To get the words flowing, try starting at the end. You might also use a prompt, rewrite a classic, or craft a poem based on fodder from your spam folder. 


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PR

3 ways office culture can hamper your PR

Your workplace culture isn’t just an internal concern. A discordant atmosphere can become a PR problem, too.


The most magical conference on earth is back!

Join us March 6-8 at Walt Disney World Resort to hear from social media experts at HBO, Grubhub, Twitter and more.