TODAY’S HEADLINES – 01.18.2019  
 
• 

WEEKLY ROUNDUP

The 5 most popular stories on PR Daily this week

This week, PR Daily readers were interested in response to Gillette's marketing campaign, the importance of social media for marketers, annoying PR habits and more.


• 

SOCIAL MEDIA

Amazon stirs social media pot with tongue-in-cheek hashtag

The company announced the third season of its show “The Grand Tour” with the Twitter hashtag #Amazonshitcarshow. Many wondered if the label was a mistake or an inside joke.


• 

CRISIS COMMUNICATIONS

When should you turn to your CEO in a crisis?

Your executive can be a wonderful asset in a PR crisis, but undisciplined blather can keep your organization in the headlines. Here’s how (and when) to tap your leaders.



• 

SOCIAL MEDIA

Infographic: Your social media marketing checklist

It’s hard to keep all those pesky tasks organized. Use this checklist to stay on top of your daily, weekly and monthly online objectives.


• 

PR

Microsoft commits $500M for affordable housing in greater Seattle

To offset the tech sector’s effects on home prices in the area, the company is pledging grants and low-cost loans to develop reasonably priced dwellings—and address homelessness.


• 

WRITING & EDITING

10 tips to improve your writing and ignite creativity

To get the words flowing, try starting at the end. You might also use a prompt, rewrite a classic, or craft a poem based on fodder from your spam folder. 


• 

FROM THE ARCHIVES

6 tips for PR entrepreneurs from independent agency pros

Whether you are dipping your toes into the waters of self-employment, or already run your own agency, these industry insiders have advice for how to grow your craft.



• 

PR

4 experts shaking up the PR world

See how they’re helping MSNBC, Spotify, PayPal and ESPN gain unprecedented engagement.


• 

MEDIA RELATIONS

How to use video in your media pitch

Adding video to your pitch could give it the extra oomph it needs to grab journalists’ attention. However, there is a right way and a wrong way—and errors won’t be forgiven.


• 

COMMUNICATIONS TRAINING

Ragan Training makes it easy to offer new ideas

Answering the call for a fresh approach can be as simple as a yearly subscription.


• 

PR

3 lessons from circus PR

The promoters who ballyhooed 19th- and early 20th-century circuses were the creators of modern PR. The shows under canvas have mostly vanished, but lessons remain.



• 

JOBS OF THE WEEK

30 jobs in the PR and marketing world

Which U.S. colleges are the best for students studying communications? Find out, and then check out our roundup of current job openings.


• 

MEDIA RELATIONS

Survey: Financial journalists see cybersecurity as No. 1 topic for 2019

Despite growing public distrust of social media, newshounds see online platforms as key sources of story ideas. You might think twice, though, about pitching them via Twitter or Facebook.


• 

CONTENT MARKETING

How communicators can use Alexa’s ‘Flash Briefings’

As more users turn to their smart speakers for news updates and other content, communicators should try to join the conversation. Here’s how.


The most magical conference on earth is back!

Join us March 6-8 at Walt Disney World Resort to hear from social media experts at HBO, Grubhub, Twitter and more.