TODAY’S HEADLINES – 03.20.2019  
 
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WRITING & EDITING

10 ways for professional writers to hone their craft

For casual scribes, stringing words together can be a bit of a lark. Professional communicators, though, must adhere to higher standards. Embrace these practices for ongoing improvement.


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MEASUREMENT

10 crucial metrics to measure your pitching efforts

How do PR pros know if their efforts are producing the desired results? Here are the metrics that every PR pro should measure.


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WEBINAR ALERT

Free webinar: Connect with employees using compelling content

Join Simpplr from the comfort of your desk and discover how to create can’t-miss content your workforce will love.



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MARKETING

Infographic: The psychology behind online shopping

For digital marketers looking to convert curiosity to a purchase, it helps to understand the science behind why consumers select a product or look elsewhere. Consider these helpful tips.


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PR

Cadbury UK pulls ‘treasure hunt’ campaign after archeologists lash out

  ‘It was not our intention to encourage anyone to break existing regulations regarding the discovery of new archaeological artefacts,’ a spokesman said.


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MARKETING

McDonald’s UK responds to leader’s call to ban Monopoly campaign

A representative for the fast food chain highlighted efforts to provide healthier options during the sweepstakes, saying: ‘Customer choice is at the heart of everything we do.’


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PR

3 tips for making yourself irreplaceable

Some PR work won’t be immune to automation and revolutionary industry changes. Here’s how to keep your PR role relevant.



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FROM THE ARCHIVES

3 ways to spot fake micro-influencers on social media

How can PR pros spot an influencer that isn’t all he or she claims to be? Use the metrics to ensure your marketing budget isn’t spent on a scam.


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CRISIS COMMUNICATIONS

Warner Bros. parts ways with chairman/CEO over alleged misconduct

Kevin Tsujihara is stepping aside after a report detailed his relationship with a young actress and his attempts to get her roles in films. Can the entertainment company pivot?


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VISUAL & VIDEO COMMUNICATIONS

4 guidelines for perfect video PR

Just because your video went viral doesn’t mean your sales will skyrocket. Consider these steps for using video to win customers’ hearts.


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LEADERSHIP COMMUNICATIONS

3 essentials for becoming an inspiring leader

To gain the respect and trust of your peers, you must consistently exhibit character, competence and courage.



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VIRTUAL SUMMIT ALERT

Quiz: Does your writing embrace the 4 C’s?

Improve your prose with tips and pointers from the experts at this April 5 virtual summit.


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PR

Survey reveals communications goofs—and preferences

Calling in sick while looking for work? Just don’t email your boss. While you’re at it, avoid forwarding snotty email chains to the person you’ve been gossiping about.


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PR DAILY AWARDS

How powerful are your media pitches?

Share the pitches that earned you major media attention. Enter PR Daily’s 2019 Media Relations Awards by the final deadline on April 3.


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