TODAY’S HEADLINES – 06.18.2019  
 
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VISUAL & VIDEO COMMUNICATIONS

Infographic: Top graphic design trends

Are your visuals keeping up with the latest changes in style and composition? Consider these insights to make sure your content explodes off the screen.


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CONTENT MARKETING

9 productive activities for PR pros during a summer lull

Are your clients and contacts taking off for the summer? Here’s what PR pros can do with the downtime in slower summer months.


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CRISIS COMMUNICATIONS

Photoshopping of women into all-male tech photo sparks backlash

An unofficial group picture was taken, and someone decided the optics needed adjusting—at the expense of authenticity. Online sleuths deduced the manipulation, and a PR crisis erupted.



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SOCIAL MEDIA

Instagram offers feature to recover accounts from hackers

The social media app is answering complaints from users who have been extorted to gain back their profiles with many followers. For brand managers, this can bring a sense of relief.


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FROM THE ARCHIVES

7 things all PR pros should do before going solo

Thinking of striking out on your own? Make sure you’ve checked these essential boxes before embarking on a solo PR career.


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EMPLOYEE ENGAGEMENT

Will your culture scale as you grow? Ask these 9 key questions

Every thriving business is likely to expand—a bigger office, new locations, even online goods and services. As you add staff, will your esprit de corps endure? Here are pivotal points to consider.


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RAGAN CONFERENCE ALERT

What stories do your infographics tell?

Join expert Bob Zeni for this virtual summit filled with tips to craft stronger visual narratives.



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MEASUREMENT

8 metrics to measure the success of a guest post

You know that contributed articles are providing a boost, but PR pros must prove their value at every turn. Here’s what you should measure.


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PR DAILY AWARDS

Share your winning nonprofit campaigns and partnerships

Was your corporate partnership beneficial to both parties? Did an influencer help deliver your message? Share your success by entering PR Daily’s Nonprofit PR Awards.


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CRISIS COMMUNICATIONS

How to prepare for an extreme weather crisis

Organizations of all kinds face disruption from extreme weather events. Here are the messages and plans you should have in place to be prepared.


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VISUAL & VIDEO COMMUNICATIONS

10 tips to look and sound sharp in your company video

Wear solid colors (just not green), ask plenty of questions beforehand, and don’t worry about being perfect.



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RAGAN CONFERENCE ALERT

Landing coverage in top media outlets is simpler than you think

Get an inside look at what editorial gatekeepers at top publications want in your pitches.


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CRISIS COMMUNICATIONS

Target apologizes to frustrated shoppers after checkout system failures

The retailer faced confusion and long lines when the vendor that operates its cash registers was unable to process payments. Disgruntled consumers shared their frustration on social media.


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STORYTELLING

How voice technology could transform PR and marketing

Brand managers might look no farther than their smartphones or in-home virtual assistants for the next wave in storytelling, spoken search and other business components.


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