TODAY’S HEADLINES – 02.21.2019  
 
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FROM THE ARCHIVES

5 ways media interviews go up in flames

A disastrous live interview can undo months of hard work. Here is how PR pros (and their clients) can prepare for some classic missteps in “do or die” interviews.


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SPONSORSHIP OPPOPRTUNITY

How to get your PR solution in front of the right people

Leave our PR & Media Relations Conference with a pocket full of new leads.


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JOBS OF THE WEEK

30 jobs in the PR and marketing world

Is your LinkedIn profile impressing potential employers—or putting them off? Avoid these missteps on the networking site. Plus, check out our roundup of current job openings.



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CRISIS COMMUNICATIONS

Google admits ‘error’ in failing to tell consumers about Nest microphone

As purveyors of smart household appliances battle public fears about surveillance, an eavesdropping device certainly doesn’t help. Can Google reassure rattled customers?


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PR

How to use webinars for client recruitment and media outreach

Offering educational content can be a great tactic for drawing in new audiences and capturing short attention spans—and even the eyes of busy journalists. Consider these insights.


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SOCIAL MEDIA

Why measuring social media ROI still stumps PR pros

Is the native analytics within social media platforms really telling you all you need to know? Here’s how to measure the true affect of your efforts.


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CRISIS COMMUNICATIONS

Burberry chief says it’s ‘deeply sorry’ about noose accessory

The company drew online backlash and negative headlines after many called its London Fashion Week design ‘insensitive.’ Some assert it was an intentional stunt.



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PR

4 ways newsrooms shine the spotlight on company stars

From health care to aerospace, the people behind the scenes make for promising stories. Here’s how four organizations feature their internal experts and leaders.


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VISUAL & VIDEO COMMUNICATIONS

Tips for pricing corporate video work

Whether your are producing your own content or outsourcing your efforts, it helps to know the true price of a video. Consider these insights.


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PR DAILY AWARDS

3 reasons you should enter PR Daily’s 2019 Media Relations Awards

Show off your expertise by March 8 and save $50 per entry.


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MARKETING

Report: Gen Z wants companies to take a stand, but risks loom large

A new study suggests brand managers should be judicious about weighing in on hot topics. Consumers want brands to align with their values—yet might abandon those that misstep.



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PR DAILY AWARDS

There’s still time to enter PR Daily’s 2019 Digital Marketing & Social Media Awards

You have more than 30 categories to choose from. Don’t miss the final deadline on March 1.


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VISUAL & VIDEO COMMUNICATIONS

5 ways in-house video can boost your PR efforts

You don’t have to have a lot of fancy equipment to reap the benefits of a robust video production program. Here are some tips on how to make your own video content.


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PR

Sorry, but we’re apologizing too much

Step on somebody’s toes? By all means, say you’re sorry. But are we expressing regret too often for minor transgressions?


The most magical conference on earth is back!

Join us March 6-8 at Walt Disney World Resort to hear from social media experts at HBO, Grubhub, Twitter and more.