TODAY’S HEADLINES – 04.18.2019  
 
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MARKETING

Infographic: What marketers should know about voice search

Many people are asking AI assistants questions instead of typing them into search engines, and brand managers should be tailoring their efforts accordingly. This guide can help.


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PR

3 ways to adapt your PR strategy to changing algorithms

Communicators must stay abreast of the latest platform changes or risk that their messaging will get lost in the noise. Here are tips for keeping up with the continual change.


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VISUAL & VIDEO COMMUNICATIONS

Tips for developing your online video strategy

Content creators might be hesitant to invest in video creation, but it has never been easier to start developing high quality videos. Here are some ways to jumpstart your efforts.



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PR

7 steps to a peerless PR strategy

Start at the end, conduct robust research, prioritize your targets, and include contingency plans.


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MARKETING

Carl’s Jr. sidesteps Easter and Passover for unofficial cannabis holiday

On a weekend when many organizations are preparing messages around religious observances, one organization has taken an edgier marketing angle. How will the public respond?


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JOBS OF THE WEEK

30 jobs in the PR and marketing world

People are clamoring to join certain companies, but those already working there aren’t likely to leave. See which employers made the top 10; then peruse our roundup of current job openings.


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FROM THE ARCHIVES

6 best SEO tools for marketing newbies

You know SEO is important for building your online presence. What tools can help you measure your ranking and help boost your performance?



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VIRTUAL EVENT ALERT

How to spark joy with winning social media tactics

Get practical tips for acing the top five social media platforms in 2019.


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PR

Why PR pros should enlist the help of proofreaders

It’s not just that journalists are nitpickers about spelling. They must trust you to deliver clean, accurate copy. How about baking a quality-control fee into your efforts and hiring an editor?


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PR DAILY AWARDS

How is your organization changing the world?

Enter PR Daily’s 2019 Corporate Social Responsibility Awards. The final deadline is April 19.


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MARKETING

Infographic: 10 ways tech is transforming digital marketing

Big data, artificial intelligence and augmented reality can help create engaging marketing campaigns. Consult this guide for what digital tools to add to your marketing repertoire.



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SOCIAL MEDIA

At TED 2019, Twitter CEO talks of follower counts, ‘likes’ and Nazis

Jack Dorsey fields questions about the platform’s future as public trust in social media ebbs. In response, users tweet to bash and fact-check his remarks.


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CONFERENCE ALERT

4 things your content must do in 2019

Join experts at Disneyland and discover how to tell stories that break through the noise and get business results.


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WRITING & EDITING

3 hard-and-fast, ironclad writing rules you can toss out the window

In an excerpt from his new book, the copy chief at Random House skewers a few linguistic tenets that obstruct fluid composition. Fans of E. M. Forster and ‘Star Trek,’ rejoice.


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