Many people are asking AI assistants questions instead of typing them into search engines, and brand managers should be tailoring their efforts accordingly. This guide can help.
Communicators must stay abreast of the latest platform changes or risk that their messaging will get lost in the noise. Here are tips for keeping up with the continual change.
Content creators might be hesitant to invest in video creation, but it has never been easier to start developing high quality videos. Here are some ways to jumpstart your efforts.
On a weekend when many organizations are preparing messages around religious observances, one organization has taken an edgier marketing angle. How will the public respond?
People are clamoring to join certain companies, but those already working there aren’t likely to leave. See which employers made the top 10; then peruse our roundup of current job openings.
It’s not just that journalists are nitpickers about spelling. They must trust you to deliver clean, accurate copy. How about baking a quality-control fee into your efforts and hiring an editor?
Big data, artificial intelligence and augmented reality can help create engaging marketing campaigns. Consult this guide for what digital tools to add to your marketing repertoire.
Jack Dorsey fields questions about the platform’s future as public trust in social media ebbs. In response, users tweet to bash and fact-check his remarks.
In an excerpt from his new book, the copy chief at Random House skewers a few linguistic tenets that obstruct fluid composition. Fans of E. M. Forster and ‘Star Trek,’ rejoice.
