A disastrous live interview can undo months of hard work. Here is how PR pros (and their clients) can prepare for some classic missteps in “do or die” interviews.
Is your LinkedIn profile impressing potential employers—or putting them off? Avoid these missteps on the networking site. Plus, check out our roundup of current job openings.
As purveyors of smart household appliances battle public fears about surveillance, an eavesdropping device certainly doesn’t help. Can Google reassure rattled customers?
Offering educational content can be a great tactic for drawing in new audiences and capturing short attention spans—and even the eyes of busy journalists. Consider these insights.
The company drew online backlash and negative headlines after many called its London Fashion Week design ‘insensitive.’ Some assert it was an intentional stunt.
From health care to aerospace, the people behind the scenes make for promising stories. Here’s how four organizations feature their internal experts and leaders.
A new study suggests brand managers should be judicious about weighing in on hot topics. Consumers want brands to align with their values—yet might abandon those that misstep.
You don’t have to have a lot of fancy equipment to reap the benefits of a robust video production program. Here are some tips on how to make your own video content.
