TODAY’S HEADLINES – 03.19.2019  
 
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PR

3 tips for making yourself irreplaceable

Some PR work won’t be immune to automation and revolutionary industry changes. Here’s how to keep your PR role relevant.


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FROM THE ARCHIVES

3 ways to spot fake micro-influencers on social media

How can PR pros spot an influencer that isn’t all he or she claims to be? Use the metrics to ensure your marketing budget isn’t spent on a scam.


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CRISIS COMMUNICATIONS

Warner Bros. parts ways with chairman/CEO over alleged misconduct

Kevin Tsujihara is stepping aside after a report detailed his relationship with a young actress and his attempts to get her roles in films. Can the entertainment company pivot?



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VISUAL & VIDEO COMMUNICATIONS

4 guidelines for perfect video PR

Just because your video went viral doesn’t mean your sales will skyrocket. Consider these steps for using video to win customers’ hearts.


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LEADERSHIP COMMUNICATIONS

3 essentials for becoming an inspiring leader

To gain the respect and trust of your peers, you must consistently exhibit character, competence and courage.


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VIRTUAL SUMMIT ALERT

Quiz: Does your writing embrace the 4 C’s?

Improve your prose with tips and pointers from the experts at this April 5 virtual summit.


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PR

Survey reveals communications goofs—and preferences

Calling in sick while looking for work? Just don’t email your boss. While you’re at it, avoid forwarding snotty email chains to the person you’ve been gossiping about.



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PR DAILY AWARDS

How powerful are your media pitches?

Share the pitches that earned you major media attention. Enter PR Daily’s 2019 Media Relations Awards by the final deadline on April 3.


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MARKETING

4 PR tactics to support your event marketing

As producing live experiences becomes more popular, it's vital to use all your channels to maximize your ROI. Here are helpful tips.


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PR

Survey: PR moving in-house at many organizations

As corporate entities seek to maximize content control and minimize spending, they’re ditching outside guidance. Agencies with niche specializations appear likeliest to survive the trend.


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CRISIS COMMUNICATIONS

3 crisis scenarios your organization might not be prepared to address

Ensure you’re prepared for new risks with help from the experts at this conference—and save $200 through Feb. 15.



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CRISIS COMMUNICATIONS

Boeing and FAA face tough questions on approval process

After crashes of Boeing’s 737 Max model have grounded the plane globally, safety experts are asking how the plane was developed and tested—and calling out poor practices.


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PR

Infographic: 18 business books for busy PR pros

Do you have a hard time fitting reading into your hectic schedule? Here are some books that dedicated communicators can fit into the most crammed of schedules.


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EMPLOYEE ENGAGEMENT

Seattle Children’s Hospital focuses stories on people, not programs

By cutting the number of stories and tightening the focus on employees, the health care organization sees a major boost in staff engagement on the intranet.


Face any crisis with confidence and ease!

Join experts May 9-10 in Omaha, Nebraska for a conference that will prepare you for any crisis situation.