TODAY’S HEADLINES – 05.27.2019  
 
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PUBLIC SPEAKING

Everything you need to know about mastering audience Q&A

Follow this guidance to determine how and when to field questions, as well as smart ways to handle tough queries.


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HEALTH CARE

3 keys to keeping up with health care advances

The complexities and pace of the industry can be dizzying, but PR pros and marketers must assimilate complex topics and convey crucial information to the public. Here’s how.


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INTERNAL COMMUNICATIONS

Infographic: How to have productive workplace arguments

You won’t always agree with pivotal decisions at your organization, but how you react to disagreements can either promote or undermine future collaboration.



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SOCIAL MEDIA

5 social media tactics to expand and engage your audience

User-generated content, influencer marketing and online polls can attract new followers and keep your brand faithful coming back for more.


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FROM THE ARCHIVES

Confused about parentheses and brackets? Here’s help

The rounded and hard-angled punctuation marks set off bits of text in distinct and specific ways. This guide tells you when and how to use them.


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SOCIAL MEDIA

On Twitter and Instagram, Prada vows to go fur-free by 2020

The fashion house joins several other designers who have committed to not using animal pelts. A few have also promised to stop using exotic animal skins in their clothing.


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WRITING & EDITING

Ragan Training makes it easy to offer new ideas

Answering the call for a fresh approach can be as simple as a yearly subscription.



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MEDIA RELATIONS

4 more questions that can make spokespeople stumble

To get the answers they’re seeking, journalists might employ certain interview tactics that can flummox even the most practiced communicators. If you aren’t prepared, a small mistake can become a full-blown crisis.


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RAGAN AWARDS

Join the ranks of GlaxoSmithKline, VSP and Mayo Clinic

Enter Ragan’s 2019 Health Care PR & Marketing Awards. Don’t miss the final deadline on May 24.


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FROM THE ARCHIVES

7 hints to help create viral content

All content marketers are hoping to have that rare success where your creation is shared again and again on social media. Here’s how to improve your chances.


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MARKETING

In a pro-privacy move, Apple would limit marketers’ tracking ability

The online giant says it believes companies could still monitor a campaign’s efficacy without harvesting vast quantities of data about individual shoppers.



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WRITING & EDITING

Get free training and make your organization a communications icon

Help us and help yourself—host a Ragan conference or workshop and send your team for free.


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JOBS OF THE WEEK

30 jobs in the PR and marketing world

Uncork your favorite bottle of red, white or blush to celebrate National Wine Day. Then, check out our roundup of current job openings.


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WRITING & EDITING

5 tactics to free your text of needless prepositional phrases

Using active voice and the genitive case are just two ways to eliminate this grammatical structure and streamline your writing.


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