When brands make a bold pivot, the initial reactions from the public — whether good, bad or indifferent— rarely tell the full story.


Today’s Headlines: 04.18.2024

 

Inside Papa Johns sometimes controversial 'Better Get You Some' tagline

When brands make a bold pivot, the initial reactions from the public — whether good, bad or indifferent— rarely tell the full story.


By the Numbers: What drives TikTok’s biggest users

Constant connection, impulsivity and trend setting keep them scrolling and scrolling and scrolling.


AI for communicators: What’s new and what’s next

What the latest news in AI means for you.



The Scoop: Columbia University president hopes to avoid fate of Harvard, UPenn leaders

Plus: NPR punishes editor who published critical article; Crocs and Pringles team up for silly collab.



  Member Content

7 tips for promoting your organization’s podcast

Get a strong social media and media relations game to thrive.


New social media features and updates to know this week

Updates from X, LinkedIn, Instagram and more.



How Oner Active empowered women by rejecting mass marketing

Picking a specific audience and embracing them pays off.


The Scoop: Google tests removing search links to California news sites

Plus: Where people get news in a news desert; the business implications of Iran attack on Israel.


What PR pros need to know about Florida’s law about minors using social media

It's all but certain to be challenged in court, but find out what's happening now.


The influencer opportunity too many brands overlook

The NFL and Adobe have learned this lesson well.



The Friday Reporter: Beth Sidhu with Stagwell

A new episode of The Friday Reporter podcast.



How I Got Here: Meagen Eisenberg of Lacework on how marketers thrive at every level

Meagen Eisenberg shares how she stays motivated and creative. 


Employee Communications & Culture Conference

April 16 - 18, 2024 | Chicago, IL


Manager Communications Certificate Course

April 16, 2024 | @ Employee Communications & Culture Conference, Chicago, IL


Corporate Social Responsibility Diversity Awards

Deadline: Friday, April 19, 2024


Grammar Girl’s Guide to Beginner and Intermediate AP Style

April 23, 2024 | 1-2:30 p.m. ET


Writing Certificate Course

May 8, 15 and 22, 2024 | 1-3 p.m. ET | Virtual Series


Communications Leadership Council Retreat (Members Only)

May 8 - 10, 2024 | The Ritz-Carlton, Santa Barbara, CA