The short-form video platform has attracted a half-billion users worldwide, many in the 16–24 age range. It’s a chance for you to show your company’s fun side to consumers and job seekers.

TODAY’S HEADLINES – 10.18.2019  
 
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SOCIAL MEDIA

TikTok’s rapid growth and format offer marketing opportunities

The short-form video platform has attracted a half-billion users worldwide, many in the 16–24 age range. It’s a chance for you to show your company’s fun side to consumers and job seekers.


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SOCIAL MEDIA

Infographic: Content trends for social media in 2020

What kinds of content are most likely to make an impact on social media platforms in 2020? This handy guide offers tips for making a splash online.


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PR INDUSTRY

In focus: Communicators’ power to drive business purpose

At the PR Decoded conference, pros take a new approach to enunciating an organization’s role in bettering stakeholders’ lives. For examples, look to Netflix, Mondelez and Levi Strauss.



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RAGAN AWARDS

Tell the stories of the inspirational women you work with

Ragan’s Top Women in Communications Awards will honor the women who are leading the way in communications. Nominate your female colleagues—or yourself—by Nov. 1.


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SOCIAL MEDIA

Report: Video is crucial for reaching social media audiences

A study from data analytics firm Talkwalker and Trust Insights reveals YouTube is an essential platform as users seek educational content. TikTok’s power remains to be seen.


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MORNING SCOOP

Dior’s China dustup, Dunkin’s CMO departs, and Vatican introduces a digital rosary

Also: Virgin Galactic hits marketing best practices, social media stats reveal opportunities for podcasting, Starbucks Japan debuts Instagram-worthy beverage, and more.


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PR

From Communications Week, insights into gauging PR’s true value

Metrics, metrics, metrics. They can be daunting, but they’re essential for gaining a seat at the table. So is speaking the top executives’ language. Time to hone your math and verbal skills.



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WRITING & EDITING

3 keys to apologizing to your customers

From a minor product flaw to a major data breach, some problem is bound to hurt your organization. Here’s what to do and not to do in writing your mea culpa.


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HOW WE DID IT

Inside Experian’s bid to help consumers boost their credit scores

The rating company reshaped the industry by enabling folks with ‘thin’ payment histories to include phone and utility bills to show they are reliable customers. Here’s the backstory.


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RAGAN CONFERENCE ALERT

The future is now

Get ready for upcoming trends at the Future of Communications Conference.



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PR

How to show your PR results to leaders

Industry pros say proving ROI to top executives is a major concern. Here’s how you can keep your value top of mind with your organization’s decision-makers.


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MORNING SCOOP

Fans’ beef with Taco Bell’s tainted-meat response, Air Canada nixes gendered greetings, and Facebook Stories can boost social media campaigns

Also: Fortnite goes silent to build anticipation, Jim Beam offers fans an Airbnb experience, ‘debt-free’ degrees for Chipotle employees, and more.


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SOCIAL MEDIA

7 social media trends to watch out for before 2020 hits

With the new year a scant three months away, communicators can and should get ahead of the curve by looking at emerging features and platforms. Here’s what to keep your eye on.