The new Instagram platform offers a great opportunity to attract and hook viewers, especially millennials. Here’s what you need to know.

TODAY’S HEADLINES – 09.21.2019  
 
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SOCIAL MEDIA

Why and how to use IGTV for content marketing

The new Instagram platform offers a great opportunity to attract and hook viewers, especially millennials. Here’s what you need to know.


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STORYTELLING

A century of stories: How Hilton highlighted staff for its centennial

In his Ragan conference keynote at Disneyland, Lou Dubois details how the global hotelier put the focus on employees and guests, offering takeaways for enthusiastic attendees.


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RAGAN AWARDS

Share your amazing internal comms—and workplaces

Enter Ragan’s Employee Communications Awards to showcase your impressive internal campaigns, content, projects, intranets and inspiring workplaces. The deadline is Oct. 4.



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RESEARCH SNAPSHOT

Younger employees don’t want to be regulated on social media

When surveyed, almost half of employees between ages 18–35 said they did not want to be policed on political speech at work.


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WRITING & EDITING

Ragan Training makes it easy to offer new ideas

Answering the call for a fresh approach can be as simple as a yearly subscription.


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WEBSITES

Why website accessibility is crucial for a client’s digital reputation

Stemming from the Americans with Disabilities Act, this inclusive approach to digital design and user experience is a key element for today’s online audiences. Here’s what you should know.


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MORNING SCOOP

Businesses close for global climate protests, Facebook’s new ad formats, and major brand communicators offer storytelling lessons

Also: Instagram cracks down on weight-loss ads, Facebook announces new content oversight board, clever protest signs circulate on social media, and more.



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LEADERSHIP COMMUNICATIONS

6 ways Domino’s reaches far-flung franchisees

It’s hard enough communicating with a dispersed workforce. That’s compounded when most employees work for a franchise, not the parent company.


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CONTENT MARKETING

5 ways to infuse emotion into your storytelling

Avoid deluging your audiences with information, no matter how cerebral they might be. Woo the hearts, and minds will follow. Here are key takeaways from our conference at Disneyland.


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VISUAL & VIDEO COMMUNICATIONS

Infographic: 12 crucial video marketing statistics

The pivot to video might have been overblown, but that doesn’t mean the tool can’t do plenty of good toward your messaging goals. Here are some statistics to consider.


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PR DAILY AWARDS

Does your visual content captivate and inspire audiences?

Enter PR Daily’s Video & Visual Awards to earn recognition for the compelling stories you told. The deadline for submissions is Nov. 1.



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A DAY IN THE LIFE

How Caster Communications’ Meredith Shubel tackles PR’s evolution

What can a PR pro do to prepare for more change to the industry? Shubel suggests that becoming a social media expert might be a good place to start.


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PR INDUSTRY

Reimagining the RFP to benefit both agency and client

Besides being a pain in the keister, they can be a huge drain on your resources. The author of ‘Spin Sucks’ has devised a new approach, starting early on as a partner, rather than a bidder.


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MORNING SCOOP

Optimizing your op-ed, Instagram eyes TikTok-like videos, and Canada’s PM apologizes for ‘brownface’ photo

Also: J&J fires back over opioid protest, KFC builds buzz with doughnut sandwich, PR pros name top crisis of 2019, and more.


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