Report: Airbag recalls ding auto brands

According to research from Infegy and Phoenix Marketing International, brands will take a brief reputation dip from recalls, but bigger trouble could come if further recalls come later.

Takata, a global auto parts manufacturer, is at the center of one of the largest auto recalls in recent history because of defective airbags.

Consumer Reports says the number of recalls is at 34 million across 10 automakers including Honda, BMW, Chrysler, Acura, Dodge and Mitsubishi. The problem is based mainly in warmer states, and involves the airbags essentially exploding when they’re deployed, sending shrapnel at the driver.

The company’s president stepped down in December after U.S. Transportation Secretary Anthony Foxx lambasted Takata, calling it a “bad actor.” Foxx called on Congress to pass legislation to force companies like Takata to change.

Then, a group of senators, which included Florida’s Bill Nelson, wrote to NHTSA Administrator Mark Rosekind: “We trust that you agree it is imperative that these dangerous and deadly air bags be taken off the roads and repaired as quickly as possible.”

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