What consumers think of brands that spoke out on Roe v. Wade
And of the companies that stayed silent.
In the last two months, almost every brand that does business in America has had to consider whether or not it would chime in on the question of abortion currently roiling the nation.
Many brands did. Others chose to issue only internal statements. Still others remained completely silent.
We now have insight into how brands who made each of those choices fared, thank to a new survey from Cision. The company did a sentiment analysis of 33,000 tweets on the topic, plus qualitative analysis of 300 of the most impactful tweets.
Here’s what they found, according to a press release from Cision:
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