Savvy pitching secrets for PR pros
PR pros who put down the phone, keep their emails brief, consider a publication’s readers and avoid attachments can win favor with journalists. Crafting an effective follow-up is crucial.
Pitching is something we do day in and day out.
Seeking out and landing editorial opportunities for our clients is our priority. Finding success starts with writing a solid pitch. Sometimes a solid pitch is not enough, even if you know it’s the perfect fit for the journalist you’re approaching.
Think about how many others are pitching that same editor daily. You are just one among the masses, and it’s easy for your pitch, no matter how good it is, to get lost in a journalist’s inbox.
I recently watched an insightful PR Daily webinar guest-hosted by journalists and leaders from top media companies, and they shared terrific pitching tips. Here’s a short list of takeaways:
On the PR Daily webinar, the journalists also talked about follow-up, saying that it’s acceptable for PR pros to follow up once or twice a week (at the most) after your initial pitch. If you haven’t heard back by then, though, let it go.
I see some of my best pitching success with the follow-up email.
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