Should PR pros scale back their social media time?
Online tools have helped PR pros do more with less, reach new audiences and engage with far-flung constituents. Yet, when it comes to social media, has it all become too much?
Is it time for you to “take a break from social media?”
While it might not be entirely realistic for today’s marketer, there are some ways doing less could actually help you produce more content.
The “take a break” comment came first from Dave Cieslewicz, former mayor of my hometown, Madison, Wisconsin. After his stint as mayor, Dave has become a regular blogger in Madison’s weekly newspaper, the Isthmus .
Dave urges his readers to declare dependence. “Take a break from social media,” he said. “You might like it.”
Life is Better
In the article, Dave (and I’m going to refer to him as such because it’s a bear to spell Cieslewicz correctly multiple times in one article) wrote about taking a hiatus in the summer of 2016.
He chose to stop publishing for a month, and take a break from Facebook and Twitter.
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